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~person:"Bellman, Steven"
~person:"Chan, Kara"
~person:"Dewani, Prem Prakash"
~subject:"Youth"
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Search: subject_exact:"Werbekontaktanalyse"
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Youth
Advertising effects
36
Werbewirkung
36
Advertising
21
Werbung
20
Consumer behaviour
17
Konsumentenverhalten
17
Fernsehwerbung
14
Television advertising
14
Internet marketing
11
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11
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7
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5
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Bellman, Steven
Chan, Kara
Dewani, Prem Prakash
Grossman, Michael
5
Ng, Yu Leung
5
Tekin, Erdal
5
Wada, Roy
5
Hudders, Liselot
4
Pechmann, Cornelia
4
Vanwesenbeeck, Ini
4
Walrave, Michel
4
Bakir, Aysen
3
Blodgett, Jeffrey G.
3
Castonguay, Jessica
3
Ponnet, Koen
3
Russell, Cristel Antonia
3
Te'eni-Harari, Tali
3
Bains, Karnika
2
Butt, Muhammad Mohsin
2
Cauberghe, Veroline
2
Chattopadhyay, Tuhin
2
Daswani, Aarzoo
2
De Jans, Steffi
2
Dwivedi, Sunita
2
Jain, Varsha
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Lampert, Shlomo I.
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Misra, Vaibhav
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Pezzuti, Todd
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Phau, Ian
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Poels, Karolien
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Russell, Dale W.
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Shin, Wonsun
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Zaware, Prof Dr Nitin
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Adair, Carol E.
1
Adomaitis, Alyssa Dana
1
Afanasyeva, Tatiana
1
Ahn, Jungsun
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Akbar, Suleman
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Ali, Moazzam
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Young consumers : insight and ideas for responsible marketers
4
International review on public and non-profit marketing
1
Journal for international business and entrepreneurship development : JIBED
1
Qualitative market research : an international journal
1
The journal of consumer marketing
1
Working paper series : WPS
1
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ECONIS (ZBW)
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1
Brand and societal effects of using sex in advertisements targeted at adolescents : an experiment-based study
Bains, Karnika
;
Dewani, Prem Prakash
;
Jaiswal, Anand Kumar
-
2023
Persistent link: https://www.econbiz.de/10014387914
Saved in:
2
Effect of sexual appeal in marketing communication on aggression and sexual aggression : a theoretical perspective and future research directions
Bains, Karnika
;
Dewani, Prem Prakash
- In:
Journal for international business and entrepreneurship …
14
(
2022
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10013478430
Saved in:
3
An exploratory study on perception of celebrity endorsement in public services advertising
Chan, Kara
;
Zhang, Ting
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
Saved in:
4
Interpretation of female images in advertising among Chinese adolescents
Ng, Yu Leung
;
Chan, Kara
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 222-234
Persistent link: https://www.econbiz.de/10011382842
Saved in:
5
How Chinese young consumers respond to gendered advertisement
Chan, Kara
;
Ng, Yu Leung
;
Liu, Jianqiong
- In:
Young consumers : insight and ideas for responsible …
15
(
2015
)
4
,
pp. 353-364
Persistent link: https://www.econbiz.de/10010469426
Saved in:
6
Do females in advertisements reflect adolescents' ideal female images?
Ng, Yu Leung
;
Chan, Kara
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 170-176
Persistent link: https://www.econbiz.de/10010395525
Saved in:
7
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Chan, Kara
;
Ng, Yu Leung
;
Luk, Edwin K.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009768444
Saved in:
8
What do adolescent girls learn about gender roles from advertising images?
Chan, Kara
;
Ng, Yu Leung
;
Williams, Russell B.
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
4
,
pp. 357-366
Persistent link: https://www.econbiz.de/10009689301
Saved in:
9
Social comparison of material possessions among adolescents
Chan, Kara
- In:
Qualitative market research : an international journal
11
(
2008
)
3
,
pp. 316-330
Persistent link: https://www.econbiz.de/10003746549
Saved in:
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