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~person:"Bellman, Steven"
~person:"Chan, Kara"
~subject:"Brand management"
~subject:"Fernsehen"
~subject:"Markenimage"
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Brand management
Fernsehen
Markenimage
Advertising effects
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Werbewirkung
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Advertising
19
Werbung
18
Consumer behaviour
17
Konsumentenverhalten
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Brand image
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Bellman, Steven
Chan, Kara
Pelsmacker, Patrick de
16
Dens, Nathalie
14
Esch, Franz-Rudolf
13
Bauer, Hans H.
11
Romaniuk, Jenni
11
Wilbur, Kenneth C.
10
Gierl, Heribert
9
Sreejesh, S.
8
Huber, Frank
7
Matthes, Jörg
7
Muehling, Darrel D.
7
Vashisht, Devika
7
Brunner, Christian Boris
6
Erfgen, Carsten
6
Roy, Subhadip
6
Septianto, Felix
6
Srivastava, R. K.
6
Beal, Virginia
5
Hayes, Jameson L.
5
Hudders, Liselot
5
Ilicic, Jasmina
5
Ko, Eunju
5
Kulczynski, Alicia
5
Langner, Tobias
5
Pauwels, Koen
5
Sattler, Henrik
5
Verhellen, Yann
5
Arora, Nilesh
4
Bang Nguyen Viet
4
Baxter, Stacey M.
4
Breuer, Christoph
4
Buijzen, Moniek
4
Burmann, Christoph
4
Chen, Huan
4
Cohen, Justin
4
Draganska, Michaela
4
Dwivedi, Yogesh Kumar
4
Ghosh, Tathagata
4
Guitart, Ivan A.
4
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Journal of business research : JBR
2
Journal of marketing communications
2
Journal of advertising research
1
Journal of consumer marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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1
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
2
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
3
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
4
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
5
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
6
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Chan, Kara
;
Ng, Yu Leung
;
Luk, Edwin K.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009768444
Saved in:
7
Unlocking the "reminder" potential when viewers pause programs : results from a laboratory test of a new online medium
Neale, Larry
;
Bellman, Steven
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 444-454
Persistent link: https://www.econbiz.de/10010245513
Saved in:
8
The effectiveness of branded mobile phone apps
Bellman, Steven
;
Potter, Robert F.
;
Treleaven-Hassard, …
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
4
,
pp. 191-200
Persistent link: https://www.econbiz.de/10009313211
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