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~person:"Bellman, Steven"
~person:"Chan, Kara"
~subject:"Eye-tracking"
~subject:"Television advertising"
~subject:"Wahrnehmung"
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Search: subject_exact:"Werbekontaktanalyse"
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Eye-tracking
Television advertising
Wahrnehmung
Advertising effects
34
Werbewirkung
34
Advertising
19
Werbung
18
Consumer behaviour
17
Konsumentenverhalten
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Bellman, Steven
Chan, Kara
Wilbur, Kenneth C.
12
Pelsmacker, Patrick de
11
Varan, Duane
9
Bakir, Aysen
7
Dens, Nathalie
7
Cantoni, Davide
6
Cauberghe, Verolien
6
Chesnes, Matthew
6
Jeong, Yongick
6
Jin, Ginger Zhe
6
Bursztyn, Leonardo
5
Gierl, Heribert
5
Grossman, Michael
5
Guitart, Ivan A.
5
Huber, Frank
5
Kent, Robert J.
5
Tekin, Erdal
5
Terlutter, Ralf
5
Verhellen, Yann
5
Wada, Roy
5
Beal, Virginia
4
Boerman, Sophie C.
4
Hudders, Liselot
4
Joo, Mingyu
4
Kennedy, Rachel
4
Marshall, John
4
Neijens, Peter C.
4
Reijmersdal, Eva A. van
4
Reinares, Pedro
4
Rempel, Jan Eric
4
Romaniuk, Jenni
4
Schweidel, David A.
4
Silberer, Günter
4
Wooley, Brooke
4
Arrazola Vacas, María
3
Bijmolt, Tammo H. A.
3
Breuer, Christoph
3
Brocato, E. Deanne
3
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Journal of marketing communications
4
Journal of advertising research
3
International advertising and communication : current insights and empirical findings
2
Journal of business research : JBR
2
European journal of marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
17
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1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
3
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
4
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
5
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
6
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
7
What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
Saved in:
8
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
9
Cultural differences affect interactive television advertising
Zorn, Steffen F.
;
Bellman, Steven
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
Saved in:
10
Limited-interruption advertising in digital-video content
Brechman, Jean
;
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 289-298
Persistent link: https://www.econbiz.de/10011595681
Saved in:
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