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~person:"Bellman, Steven"
~person:"Hudders, Liselot"
~subject:"Internet marketing"
~subject:"Wahrnehmung"
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Search: subject_exact:"Werbekontaktanalyse"
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Internet marketing
Wahrnehmung
Advertising effects
35
Werbewirkung
35
Advertising
17
Consumer behaviour
17
Konsumentenverhalten
17
Werbung
16
Fernsehwerbung
15
Online-Marketing
15
Television advertising
15
Children
10
Kinder
10
Target group
8
Zielgruppe
8
Brand management
7
Markenführung
7
Brand image
4
Experiment
4
Jugendliche
4
Markenimage
4
Media usage
4
Mediennutzung
4
Product Placement
4
Product placement
4
Youth
4
Advertising literacy
3
Analphabetismus
3
Computerspiel
3
Illiteracy
3
Interactive media
3
Interaktive Medien
3
Perception
3
Video game
3
Biometrics
2
Biometrie
2
Cognition
2
Corporate disclosure
2
Eye-tracking
2
Fernsehen
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16
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Bellman, Steven
Hudders, Liselot
Wilbur, Kenneth C.
17
Tucker, Catherine
15
Sayedi, Amin
13
Jerath, Kinshuk
12
Lewis, Randall A.
11
Russo, Antonio
11
Ghose, Anindya
10
Goldfarb, Avi
10
Sahni, Navdeep S.
10
D'Annunzio, Anna
8
Johnson, Garrett A.
8
Penta, Antonio
8
Tucker, Catherine E.
8
Zhu, Yi
8
Dwivedi, Yogesh Kumar
7
Katona, Zsolt
7
Narayanan, Sridhar
7
Pauwels, Koen
7
Pelsmacker, Patrick de
7
Reiley, David H.
7
Rozendaal, Esther
7
Rutz, Oliver J.
7
Simonov, Andrey
7
Sreejesh, S.
7
Terlutter, Ralf
7
Varan, Duane
7
Vashisht, Devika
7
Yang, Yanwu
7
Bart, Yakov
6
Bauer, Hans H.
6
Chintagunta, Pradeep K.
6
Choi, Yung Kyun
6
Diehl, Sandra
6
Fesenmaier, Daniel R.
6
Fogel, Joshua
6
Guitart, Ivan A.
6
Rao, Justin M.
6
Reijmersdal, Eva A. van
6
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Journal of marketing communications
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
International journal of advertising : the review of marketing communications
2
Journal of business research : JBR
2
European journal of marketing
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Nonprofit and voluntary sector quarterly
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
16
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1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
3
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
4
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
5
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
6
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
7
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
8
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
9
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
10
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
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