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~person:"Bellman, Steven"
~subject:"Attention"
~subject:"Markenführung"
~subject:"United States"
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Bellman, Steven
Pelsmacker, Patrick de
14
Dens, Nathalie
13
Esch, Franz-Rudolf
10
Kaiser, Harry M.
10
Bauer, Hans H.
9
Mueller, Barbara
9
Diehl, Sandra
8
Muehling, Darrel D.
8
Romaniuk, Jenni
8
Gierl, Heribert
7
Huber, Frank
7
Torres, Ivonne M.
7
Choi, Yung Kyun
6
Erfgen, Carsten
6
Hartmann, Wesley R.
6
Septianto, Felix
6
Sreejesh, S.
6
Srivastava, R. K.
6
Taylor, Charles Raymond
6
Terlutter, Ralf
6
Vashisht, Devika
6
Brunner, Christian Boris
5
Chen, Huan
5
Cheong, Yunjae
5
Hayes, Jameson L.
5
Ko, Eunju
5
Matthes, Jörg
5
McQuarrie, Edward F.
5
Pauwels, Koen
5
Phillips, Barbara J.
5
Russell, Cristel Antonia
5
Tucker, Catherine
5
Verhellen, Yann
5
Wilbur, Kenneth C.
5
Yoon, Hye Jin
5
Bakir, Aysen
4
Baxter, Stacey M.
4
Buijzen, Moniek
4
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4
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Journal of marketing communications
2
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
6
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1
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
2
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
3
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
4
Limited-interruption advertising in digital-video content
Brechman, Jean
;
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 289-298
Persistent link: https://www.econbiz.de/10011595681
Saved in:
5
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
Saved in:
6
The effectiveness of branded mobile phone apps
Bellman, Steven
;
Potter, Robert F.
;
Treleaven-Hassard, …
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
4
,
pp. 191-200
Persistent link: https://www.econbiz.de/10009313211
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