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~person:"Bellman, Steven"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Consumer behaviour
12
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10
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10
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10
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7
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Bellman, Steven
Knieps, Günter
406
Haucap, Justus
404
Budzinski, Oliver
347
Asongu, Simplice
290
Peitz, Martin
230
Duso, Tomaso
174
Press, World Trade
174
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170
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167
Welfens, Paul J. J.
166
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164
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163
Thisse, Jacques-François
162
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159
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159
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152
Oberender, Peter
151
Feld, Lars P.
149
Tirole, Jean
146
Möschel, Wernhard
145
Hüschelrath, Kai
139
Sinn, Hans-Werner
139
Wirtz, Bernd W.
138
Fuest, Clemens
137
Kerber, Wolfgang
137
Vives, Xavier
137
Berthold, Norbert
136
Kruse, Jörn
136
Picot, Arnold
136
Aghion, Philippe
134
Spagnolo, Giancarlo
134
Fritz, Wolfgang
133
Klodt, Henning
132
Valletti, Tommaso M.
131
Wey, Christian
131
Zimmermann, Klaus F.
128
Gans, Joshua
127
Kane, Edward J.
127
Nunnenkamp, Peter
127
Greenstein, Shane M.
124
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Journal of advertising research
3
Journal of marketing communications
3
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
European journal of marketing
1
Journal of advertising : official publication of the American Academy of Advertising
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
18
OLC EcoSci
1
RePEc
1
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1
Consumer Buying Behavior on the
Internet
: Findings from Panel Data
Lohse, Gerald
-
2015
Presents the findings from a panel data on consumer buying behavior on the
Internet
. Advantages and disadvantages of …
Persistent link: https://www.econbiz.de/10012749925
Saved in:
2
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
3
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
4
Using
internet
behavior to deliver relevant television commercials
Bellman, Steven
;
Murphy, Jamie
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10009758374
Saved in:
5
Using
Internet
Behavior to Deliver Relevant Television Commercials
Bellman, Steven
;
Murphy, Jamie
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10010109605
Saved in:
6
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
7
Unlocking the "reminder" potential when viewers pause programs : results from a laboratory test of a new online medium
Neale, Larry
;
Bellman, Steven
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 444-454
Persistent link: https://www.econbiz.de/10010245513
Saved in:
8
Getting the balance right : commercial loading in online video programs
Bellman, Steven
;
Treleaven-Hassard, Shiree
;
Robinson, …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 5-24
Persistent link: https://www.econbiz.de/10009659331
Saved in:
9
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
10
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
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