Getting the balance right : commercial loading in online video programs
Steven Bellman, Shiree Treleaven-Hassard, Jennifer A. Robinson, Amy Rask, and Duane Varan
| Year of publication: |
2012
|
|---|---|
| Authors: | Bellman, Steven ; Treleaven-Hassard, Shiree ; Robinson, Jennifer A. ; Rask, Amy ; Varan, Duane |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 41.2012, 2, p. 5-24
|
| Subject: | Film | Internet | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009659331