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~person:"Belz, Christian"
~person:"Donnevert, Tobias"
~person:"Kumar, V."
~person:"Lilien, Gary L."
~person:"Pförtsch, Waldemar A."
~subject:"Markenführung"
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Search: subject:"B-to-B-Marketing"
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Markenführung
B-to-B-Marketing
41
Business-to-business marketing
41
Business-to-Business-Marketing
15
Lieferantenmanagement
15
Supplier relationship management
15
Brand management
11
Beziehungsmarketing
10
Relationship marketing
10
Investitionsgütermarketing
8
Marketing management
8
Marketingmanagement
8
Customer value
7
Kundenwert
7
Direktmarketing
4
Marketing theory
4
Marketingtheorie
4
Salespeople
4
Selling
4
Verkauf
4
Verkaufspersonal
4
business-to-business marketing
4
Brand image
3
Consumer behaviour
3
Direct marketing
3
Konsumentenverhalten
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Markenimage
3
Markenpolitik
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Schweiz
3
Switzerland
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Customer acquisition
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Deutschland
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Führungskräfte
2
Germany
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Belz, Christian
Donnevert, Tobias
Kumar, V.
Lilien, Gary L.
Pförtsch, Waldemar A.
Baumgarth, Carsten
8
Christodoulides, George
6
Binckebanck, Lars
5
Burmann, Christoph
4
Homburg, Christian
4
Keller, Kevin Lane
4
Sarkar, Soumya
4
Zablah, Alex R.
4
Brown, Brian
3
Brown, Brian P.
3
Donthu, Naveen
3
Kotler, Philip
3
Krause, Juliane
3
Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
3
Richter, Markus
3
Schmitt, Jens
3
Schultheiss, Björn
3
Singh, Jaywant
3
Ahlert, Martin
2
Anees-ur-Rehman, Muhammad
2
Bauer, Hans H.
2
Bausback, Nadine
2
Bellenger, Danny
2
Beverland, Michael B.
2
Biedenbach, Galina
2
Brock, Christian
2
Casidy, Riza
2
Cassia, Fabio
2
Dash, Satyabhusan
2
De Chernatony, Leslie
2
Douven, Salima S.
2
Ermer, Beatrice
2
Ewing, Michael
2
Geigenmüller, Anja
2
Gey, Thomas
2
Henseler, Jörg
2
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Pforzheimer Forschungsberichte
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
11
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1
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11
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1
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
2
The B2B knowledge gap
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
Saved in:
3
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
4
B2B brand definition : understanding the role of brands in business and consumer markets
Pförtsch, Waldemar A.
;
Linder, Christian
;
Beuk, Frederik
; …
-
2007
Persistent link: https://www.econbiz.de/10009574228
Saved in:
5
Markenführung für komplexe B-to-B-Unternehmen
Belz, Christian
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 63-77)
.
2010
Persistent link: https://www.econbiz.de/10003909899
Saved in:
6
Integration als Garant erfolgreicher Markenkommunikation : eine empirische Untersuchung im B-to-B-Markt
Bauer, Hans H.
;
Donnevert, Tobias
;
Wetzel, Hauke
; …
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 613-634)
.
2010
Persistent link: https://www.econbiz.de/10003910049
Saved in:
7
Stärkt integrierte Kommunikation ihre Marke? : eine empirische Untersuchung im B2B-Markt
Bauer, Hans H.
;
Donnevert, Tobias
;
Merkel, Jan
-
2008
Persistent link: https://www.econbiz.de/10003666432
Saved in:
8
Markenführung für industrielle Lösungsanbieter
Belz, Christian
;
Simão, Tânia
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 415-430)
.
2008
Persistent link: https://www.econbiz.de/10003588804
Saved in:
9
B2B brand management : with 7 tables
Kotler, Philip
;
Pförtsch, Waldemar A.
-
2006
Persistent link: https://www.econbiz.de/10003307857
Saved in:
10
B2B Brand Management
Kotler, Philip
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10013520574
Saved in:
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