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~person:"Belz, Christian"
~person:"Grewal, Rajdeep"
~person:"Keränen, Joona"
~subject:"business-to-business marketing"
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business-to-business marketing
B-to-B-Marketing
33
Business-to-business marketing
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Lieferantenmanagement
13
Supplier relationship management
13
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11
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11
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Belz, Christian
Grewal, Rajdeep
Keränen, Joona
Homburg, Christian
5
Lilien, Gary L.
4
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3
Hada, Mahima
2
Hahn, Alexander
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Journal of marketing
3
The journal of supply chain management : a global review of purchasing and supply
1
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ECONIS (ZBW)
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Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
2
Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita
;
Kumar, Alok
;
Grewal, Rajdeep
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
Saved in:
3
Supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 34-51
Persistent link: https://www.econbiz.de/10010345573
Saved in:
4
Purchasing managers' perceived bias in supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
The journal of supply chain management : a global …
49
(
2013
)
4
,
pp. 81-95
Persistent link: https://www.econbiz.de/10010228969
Saved in:
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