//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Belz, Christian"
~person:"Grewal, Rajdeep"
~person:"La Rocca, Antonella"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Industriegütermarketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
20
Business-to-business marketing
20
Lieferantenmanagement
10
Supplier relationship management
10
Beziehungsmarketing
7
Relationship marketing
7
Marketing management
4
Marketingmanagement
4
Selling
4
Verkauf
4
business-to-business marketing
4
Interaction
3
Salespeople
3
Verkaufspersonal
3
B2B marketing
2
Brand management
2
Business network
2
Business relationships
2
Customer value
2
E-commerce
2
Electronic Commerce
2
Führungskräfte
2
Kundenwert
2
Managers
2
Markenführung
2
Sales
2
Social network
2
Soziales Netzwerk
2
Unternehmensnetzwerk
2
Beschaffung
1
Betriebliche Wertschöpfung
1
Bibliometrics
1
Bibliometrie
1
Boundary function
1
Business networks
1
Business start-up
1
Business to business
1
Business-to-business
1
Communication
1
Competitive advantage
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
Book / Working Paper
15
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Aufsatz im Buch
3
Book section
3
Conference paper
1
Konferenzbeitrag
1
Language
All
English
17
German
3
Author
All
Belz, Christian
Grewal, Rajdeep
La Rocca, Antonella
Kleinaltenkamp, Michael
22
Naudé, Peter
21
Svensson, Göran
21
Johnston, Wesley J.
20
Henneberg, Stephan
19
Kowalkowski, Christian
16
Lindgreen, Adam
16
Sharma, Arun
15
Keränen, Joona
14
Ulaga, Wolfgang
14
Backhaus, Klaus
13
Di Benedetto, C. Anthony
12
Homburg, Christian
12
Terho, Harri
12
Agnihotri, Raj
11
Cova, Bernard
11
Lilien, Gary L.
11
Rangarajan, Deva
11
Baumgarth, Carsten
10
Hinterhuber, Andreas
10
Kumar, V.
10
LaPlaca, Peter J.
10
Schmitz, Christian
10
Voeth, Markus
10
Christodoulides, George
9
Corsaro, Daniela
9
Sharma, Piyush
9
Snehota, Ivan
9
Brown, Brian P.
8
Casidy, Riza
8
Eggert, Andreas
8
Geiger, Ingmar
8
Høgevold, Nils M.
8
Ivens, Björn Sven
8
Mora Cortez, Roberto
8
Möller, K. E. Kristian
8
O'Cass, Aron
8
Parvinen, Petri
8
more ...
less ...
Published in...
All
Journal of marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
Journal of marketing research : JMR
1
Management decision : MD
1
Marketing letters : a journal of research in marketing
1
The IMP journal
1
The journal of business & industrial marketing
1
The journal of supply chain management : a global review of purchasing and supply
1
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Commentary : toward formalizing social influence structures in business-to-business customer journeys
Grewal, Rajdeep
;
Sridhar, Shrihari
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 98-102
Persistent link: https://www.econbiz.de/10012391426
Saved in:
2
Service guarantees as a base for positioning in B2B
McColl, Rod
;
Truong, Yann
;
La Rocca, Antonella
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 78-86
Persistent link: https://www.econbiz.de/10012107685
Saved in:
3
Mobility of top marketing and sales executives in business-to-business markets : a social network perspective
Wang, Rui
;
Gupta, Aditya
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
Saved in:
4
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
5
Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella
;
Moscatelli, Paolo
;
Perna, Andrea
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
Saved in:
6
Corporate associations in B2B : coping with multiple relationship-specific identities
La Rocca, Antonella
;
Snehota, Ivan
- In:
The IMP journal
10
(
2016
)
1
,
pp. 172-188
Persistent link: https://www.econbiz.de/10011895483
Saved in:
7
Commentary on "Storytelling by the sales force and its effect on buyer-seller exchange"
Lacoste, Sylvie
;
La Rocca, Antonella
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 143-146
Persistent link: https://www.econbiz.de/10011286966
Saved in:
8
Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita
;
Kumar, Alok
;
Grewal, Rajdeep
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
Saved in:
9
Good for science, but which implications for business? : an analysis of the managerial implications in high-impact B2B marketing articles published between 2003 and 2012
Baraldi, Enrico
;
La Rocca, Antonella
;
Perna, Andrea
- In:
The journal of business & industrial marketing
29
(
2014
)
7/8
,
pp. 574-592
Persistent link: https://www.econbiz.de/10010422027
Saved in:
10
Supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 34-51
Persistent link: https://www.econbiz.de/10010345573
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->