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~person:"Benbasat, Izak"
~person:"Guerreiro, João Pedro Silva Martins"
~person:"Lok, Peter"
~subject:"Viral marketing"
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Viral marketing
Personalisierung
14
Personalization
14
Online retailing
12
Online-Handel
12
Consumer behaviour
8
Konsumentenverhalten
8
Virales Marketing
7
Confidence
6
Vertrauen
6
E-commerce
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Electronic Commerce
5
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4
Online-Marketing
4
Brand image
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Cognition
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Management information system
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Markenimage
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Text
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electronic commerce
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online recommenders
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personalization
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recommendation agent
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recommendation sources
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2007-2012
1
Beziehungsmarketing
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Bias
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Bibliometrics
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Bibliometrie
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Brand
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Benbasat, Izak
Guerreiro, João Pedro Silva Martins
Lok, Peter
Kim, Jong Min
4
Moro, Sérgio
4
Carrera, Clara
3
Law, Chun Hung Roberts
3
Law, Rob
3
Martínez-de-Albéniz, Victor
3
Sosa, Manuel
3
Sparks, Beverley
3
Ye, Qiang
3
Aggarwal, Rohit
2
Benlian, Alexander
2
Bilgihan, Anil
2
Borghi, Matteo
2
Cenfetelli, Ronald T.
2
Chatterjee, Swagato
2
Dens, Nathalie
2
Elwalda, Abdulaziz
2
Fang, Xiao
2
Furner, Christopher P.
2
Gross, Rainer
2
Grottke, Michael
2
Gu, Bin
2
Iacobucci, Dawn
2
Jha, Subhash
2
Jia, Susan
2
Kim, Moon-Yong
2
Knoll, Julian
2
Korchmar, Simon
2
Kumar, Anuj
2
Kumar, Naveen
2
Kwok, Linchi
2
Li, Hengyun
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Li, Xiaolin
2
Lis, Bettina
2
Mai, Feng
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of management information systems : JMIS
2
Journal of retailing and consumer services
1
Strategic e-commerce systems and tools for competing in the digital marketplace
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
7
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1
The relative effect of the convergence of product recommendations from various online sources
Xu, Jingjun
;
Benbasat, Izak
;
Cenfetelli, Ronald T.
- In:
Journal of management information systems : JMIS
37
(
2020
)
3
,
pp. 788-819
Persistent link: https://www.econbiz.de/10012414496
Saved in:
2
The influence of online reviews and brand trust and customer equity : consumer equity
Asano, Glenn
;
Cheng, Ting Pong Vincent
;
Rhodes, Joan
; …
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
4
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012133071
Saved in:
3
Unfolding the characteristics of incentivized online reviews
Costa, Ana
;
Guerreiro, João Pedro Silva Martins
;
Moro, …
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 272-281
Persistent link: https://www.econbiz.de/10011995624
Saved in:
4
A two-stage model of generating product advice : proposing and testing the complementarity principle
Xu, Jingjun
;
Benbasat, Izak
;
Cenfetelli, Ronald T.
- In:
Journal of management information systems : JMIS
34
(
2017
)
3
,
pp. 826-862
Persistent link: https://www.econbiz.de/10011803141
Saved in:
5
Are Yelp's tips helpful in building influential consumers?
Guerreiro, João Pedro Silva Martins
;
Moro, Sérgio
- In:
Tourism management perspectives : TMP
24
(
2017
),
pp. 151-154
Persistent link: https://www.econbiz.de/10011810760
Saved in:
6
The relationship between online reviews, brand trust, and willingness to buy
Cheng, Vincent Ting-Pong
;
Rhodes, Jo
;
Lok, Peter
- In:
Strategic e-commerce systems and tools for competing in …
,
(pp. 139-161)
.
2015
Persistent link: https://www.econbiz.de/10010509141
Saved in:
7
The mediating effect of brand trust between online customer reviews and willingness to buy
Chang, Ting-pong Vincent
;
Rhodes, Jo
;
Lok, Peter
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10009792129
Saved in:
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