The influence of online reviews and brand trust and customer equity : consumer equity
Year of publication: |
2019
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Authors: | Asano, Glenn ; Cheng, Ting Pong Vincent ; Rhodes, Joan ; Lok, Peter |
Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 17.2019, 4, p. 30-43
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Subject: | Brand Trust | Consumer Equity | Online Reviews | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Markenimage | Brand image | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Personalisierung | Personalization |
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