//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Beneke, Justin"
~person:"Geyskens, Inge"
~subject:"Brand names"
~subject:"Einzelhandel"
~subject:"Food retailing"
~subject:"Lebensmitteleinzelhandel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Private-label brand"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand names
Einzelhandel
Food retailing
Lebensmitteleinzelhandel
Handelsmarke
14
Store brand
14
Retail trade
11
Consumer behaviour
8
Konsumentenverhalten
8
Brand management
7
Markenführung
7
Brand
6
Markenartikel
6
Marketing management
5
Marketingmanagement
5
Brand image
4
Markenimage
4
Private label
4
South Africa
4
Südafrika
4
Einzelhandelspreis
3
Price
3
Retail price
3
Lieferantenmanagement
2
Quality
2
Retail
2
Risk
2
Store image
2
Supplier relationship management
2
Value
2
private labels
2
retailing
2
Brand architecture
1
Brand portfolio
1
Brand strategy
1
Branding
1
Breakfast cereal
1
Channel relationships
1
Corporate reputation
1
Customer satisfaction
1
Discounters
1
Distribution channel
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
Beneke, Justin
Geyskens, Inge
Gázquez-Abad, Juan Carlos
13
Martínez-López, Francisco J.
11
Dekimpe, Marnik G.
8
Riekhof, Hans-Christian
8
Ailawadi, Kusum L.
7
Martos-Partal, Mercedes
7
Wolf, Annett
7
Diallo, Mbaye Fall
6
Lévy Mangin, Jean-Pierre
6
Rubio Benito, Natalia
6
Steenkamp, Jan-Benedict E. M.
6
Calvo-Porral, Cristina
5
Deleersnyder, Barbara
5
Fornari, Daniele
5
Fornari, Edoardo
5
Grandi, Sebastiano
5
Gómez-Suárez, Mónica
5
Martinelli, Elisa
5
Möhlenbruch, Dirk
5
Sudhir, K.
5
Yagüe Guillén, María Jésus
5
Zettelmeyer, Florian
5
Choi, Seung-chan
4
Esteban-Millat, Irene
4
Gedenk, Karen
4
González-Benito, Óscar
4
Keller, Kristopher Oliver
4
Koll, Oliver
4
Sethuraman, Raj
4
Ter Braak, Anne
4
Abril Barrie, Carmen
3
Alan, Yasin
3
Bergès-Sennou, Fabian
3
Burkhardt, Achim
3
Cliquet, Gérard
3
Cuneo, Andres
3
González-Benito, Oscar
3
Harlam, Bari A.
3
more ...
less ...
Published in...
All
Journal of retailing
2
Business horizons
1
International journal of retail & distribution management
1
Journal of food products marketing
1
Journal of marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
2
The arduous journey of private labels : insights from the South African market and further afield
Beneke, Justin
- In:
Journal of food products marketing
23
(
2017
)
6
,
pp. 668-682
Persistent link: https://www.econbiz.de/10011799742
Saved in:
3
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Saved in:
4
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
5
Propensity to buy private label merchandise : the contributory effects of store image, price, risk, quality and value in the cognitive stream
Beneke, Justin
;
Brito, Alex
;
Garvey, Kerry-Anne
- In:
International journal of retail & distribution management
43
(
2015
)
1
,
pp. 43-62
Persistent link: https://www.econbiz.de/10010510588
Saved in:
6
The development of a consumer value proposition of private label brands and the application thereof in a South African retail context
Beneke, Justin
;
Carter, Stephen
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 22-35
Persistent link: https://www.econbiz.de/10011313610
Saved in:
7
Beyond private label panache : the effect of store image and perceived price on brand prestige
Beneke, Justin
;
Zimmerman, Natalia
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 301-311
Persistent link: https://www.econbiz.de/10010416688
Saved in:
8
Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
9
Taking private labels upmarket : empirical generalizations on category drivers of premium private label introductions
Ter Braak, Anne
;
Geyskens, Inge
;
Dekimpe, Marnik G.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10010401614
Saved in:
10
Retailer private-label margins : the role of supplier and quality-tier differentiation
Ter Braak, Anne
;
Dekimpe, Marnik G.
;
Geyskens, Inge
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 86-103
Persistent link: https://www.econbiz.de/10009782068
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->