//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bengtsson, Maria"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Business marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
3
Business-to-business marketing
3
Brand image
2
Lieferantenmanagement
2
Markenimage
2
Supplier relationship management
2
Arbeitspsychologie
1
Arbeitsverhalten
1
Beziehungsmarketing
1
Brand equity
1
Brand management
1
Business-to-business
1
Competition
1
Coopetition
1
Customer satisfaction
1
Dienstleistung
1
Dienstleistungsqualität
1
Industrial goods
1
Industriegüter
1
Inter-firm cooperation
1
Koopetition
1
Kundenzufriedenheit
1
Markenführung
1
Marketing
1
Organizational psychology
1
Professional services
1
Relationship marketing
1
Satisfaction
1
Service quality
1
Services
1
Switching behaviour
1
Switching costs
1
Unternehmenskooperation
1
Wechselverhalten
1
Wettbewerb
1
Work behaviour
1
more ...
less ...
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
3
Author
All
Bengtsson, Maria
Kleinaltenkamp, Michael
55
Backhaus, Klaus
34
Homburg, Christian
22
Svensson, Göran
22
Johnston, Wesley J.
21
Naudé, Peter
21
Henneberg, Stephan
19
Lindgreen, Adam
19
Geiger, Ingmar
18
Baumgarth, Carsten
17
Jacob, Frank
17
Kowalkowski, Christian
17
Sharma, Arun
16
Voeth, Markus
16
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Keränen, Joona
14
Lilien, Gary L.
14
Schmitz, Christian
14
Brennan, Ross
13
Di Benedetto, C. Anthony
13
Grewal, Rajdeep
13
Hofmaier, Richard
13
Pepels, Werner
13
Plinke, Wulff
13
Weiber, Rolf
13
Cova, Bernard
12
Pförtsch, Waldemar A.
12
Terho, Harri
12
Agnihotri, Raj
11
Ellis, Nick
11
Ivens, Björn Sven
11
Kumar, V.
11
Rangarajan, Deva
11
Ahearne, Michael
10
Ehret, Michael
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
10
Sridhar, Shrihari
10
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
Marketing intelligence & planning
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Special issue on coopetition in industrial markets
Bengtsson, Maria
(
ed.
);
Kock, Sören
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011708692
Saved in:
2
Brand equity, satisfaction, and switching costs : an examination of effects in the business-to-business setting
Biedenbach, Galina
;
Bengtsson, Maria
;
Marell, Agneta
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10011326052
Saved in:
3
Brand equity in the professional service context : analyzing the impact of employee role behavior and customer-employee rapport
Biedenbach, Galina
;
Bengtsson, Maria
;
Wincent, Joakim
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1093-1102
Persistent link: https://www.econbiz.de/10009490296
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->