Brand equity, satisfaction, and switching costs : an examination of effects in the business-to-business setting
Galina Biedenbach, Maria Bengtsson and Agneta Marell
| Year of publication: |
2015
|
|---|---|
| Authors: | Biedenbach, Galina ; Bengtsson, Maria ; Marell, Agneta |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 33.2015, 2, p. 164-178
|
| Subject: | Brand equity | Satisfaction | Switching costs | Brand management | Professional services | Business-to-business | Business-to-business marketing | B-to-B-Marketing | Wechselverhalten | Switching behaviour | Markenführung | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011326052