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~person:"Bennett, Gregg"
~source:"econis"
~subject:"Customer satisfaction"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Bennett, Gregg
Han, Heesup
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport management review
1
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ECONIS (ZBW)
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1
Core values brand building in sport : stakeholder attitudes towards intercollegiate athlethics and university brand congruency
Hutchinson, Michael
;
Bennett, Gregg
- In:
Sport management review
15
(
2012
)
4
,
pp. 434-447
Persistent link: https://www.econbiz.de/10009628076
Saved in:
2
Personality fit in NASCAR : an evaluation of driver-sponsor congruence and its impact on sponsorship effectiveness outcomes
Dees, Windy
;
Bennett, Gregg
;
Ferreira, Mauricio
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
1
,
pp. 25-35
Persistent link: https://www.econbiz.de/10003965844
Saved in:
3
The role of involvement in sports and sport spectatorship in sponsor's brand use : the case of mountain dew and action sports sponsorship
Bennett, Gregg
;
Ferreira, Mauricio
;
Lee, Jaedeock
; …
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
1
,
pp. 14-24
Persistent link: https://www.econbiz.de/10003833159
Saved in:
4
Exploring brand positioning in a sponsorship context : a correspondence analysis of the Dew Action Sports Tour
Ferreira, Mauricio
;
Hall, Todd K.
;
Bennett, Gregg
- In:
Journal of sport management : the official journal of …
22
(
2008
)
6
,
pp. 734-761
Persistent link: https://www.econbiz.de/10003789769
Saved in:
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