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~person:"Benraïss-Noailles, Laïla"
~person:"Kenning, Peter"
~person:"King, Ceridwyn"
~subject:"Brand image"
~subject:"First-choice brand (FCB)"
~subject:"HR marketing"
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Search: subject_exact:"Personalmarktforschung"
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Brand image
First-choice brand (FCB)
HR marketing
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6
Markenimage
5
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3
Brand management
3
Markenführung
3
Work behaviour
3
Arbeitskräfte
2
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2
Employee retention
2
Employer brand
2
Job satisfaction
2
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2
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1
Beziehungsmarketing
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Brand personality
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Dienstleistungssektor
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Dual-process theory
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Emotion
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Functional magnetic resonance imaging (fMRI)
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Internal brand management
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Konsumentenverhalten
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Krankenhaus
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Benraïss-Noailles, Laïla
Kenning, Peter
King, Ceridwyn
Baum, Matthias
13
Walter, Benjamin von
11
Kabst, Rüdiger
9
Trost, Armin
9
Beck, Christoph
8
Bröckermann, Reiner
8
Burmann, Christoph
8
Hesse, Gero
8
Kremmel, Dietmar
8
Kirchgeorg, Manfred
7
Mosley, Richard
7
Pepels, Werner
7
Van Hoye, Greet
7
Yu, Kang Yang Trevor
7
Dineen, Brian R.
6
Esch, Franz-Rudolf
6
Jäger, Wolfgang
6
Sharma, Ravindra
6
Stumpf, Marcus
6
Weinrich, Kai
6
Agarwal, Shivani
5
Buckmann, Jörg
5
Edwards, Martin R.
5
Grace, Debra
5
Kanning, Uwe Peter
5
Lippold, Dirk
5
Martin, Graeme
5
Näppä, Anna
5
Rana, Geeta
5
Saini, Gordhan K.
5
Strödter, Kristina
5
Tanwar, Karnica
5
Welpe, Isabell M.
5
Allen, David G.
4
App, Stefanie
4
Busold, Matthias
4
Büttgen, Marion
4
Grothe, Martin
4
Huber, Frank
4
Immerschitt, Wolfgang
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European journal of marketing : EJM
2
International journal of hospitality management
1
Journal of business research : JBR
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Employer brand equity effects on employees well-being and loyalty
Benraïss-Noailles, Laïla
;
Viot, Catherine
- In:
Journal of business research : JBR
126
(
2021
),
pp. 605-613
Persistent link: https://www.econbiz.de/10012494326
Saved in:
2
Too much of a good thing? : examining how proactive personality affects employee brand performance under formal and informal organizational support
Xiong, Lina
;
King, Ceridwyn
- In:
International journal of hospitality management
68
(
2018
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011811126
Saved in:
3
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
Saved in:
4
Employer brand trust and affect : linking brand personality to employer brand attractiveness
Rampl, Linn Viktoria
;
Kenning, Peter
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 218-236
Persistent link: https://www.econbiz.de/10010344088
Saved in:
5
Examining the antecedents of positive employee brand-related attitudes and behaviours
King, Ceridwyn
;
Grace, Debra
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 469-488
Persistent link: https://www.econbiz.de/10009535670
Saved in:
6
Employee brand equity : scale development and validation
King, Ceridwyn
;
Grace, Debra
;
Funk, Daniel C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
Saved in:
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