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~person:"Berács, József"
~person:"Sheth, Jagdish N."
~subject:"Competitive strategy"
~subject:"Market research"
~subject:"Marketingtheorie"
~subject:"Strategisches Management"
~type_genre:"Multi-volume publication"
~type_genre:"Sammelwerk"
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Marketing
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10
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Rajan Varadarajan
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29.03.1996
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Berács, József
Sheth, Jagdish N.
Pepels, Werner
5
Springer, Reiner
5
Mazurek-Łopacińska, Krystyna
4
Pilarczyk, Bogna
4
Wind, Yoram
4
Day, George S.
3
Drees, Norbert
3
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3
Spotts, Harlan E.
3
Varadarajan, Rajan
3
Wierenga, Berend
3
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2
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2
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Robson, Julie
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Legends in marketing
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ECONIS (ZBW)
15
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Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth
Sheth, Jagdish N.
(
honouree
);
Parvatiyar, Atul
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011913572
Saved in:
2
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
3
Strategic marketing and strategic management
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803896
Saved in:
4
Strategic marketing and innovation
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803913
Saved in:
5
Strategy and performance
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803914
Saved in:
6
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
7
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
8
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
9
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
Saved in:
10
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
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