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~person:"Berenguer Contrí, Gloria"
~person:"Bijmolt, Tammo H. A."
~person:"Pike, Steven D."
~person:"Roy, Sanjit"
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Search: subject:"Brand equity"
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| 4 applied filters
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Subject
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Brand image
10
Brand management
10
Markenführung
10
Markenimage
10
Beziehungsmarketing
7
Consumer behaviour
7
Konsumentenverhalten
7
Relationship marketing
7
Brand equity
5
Corporate Social Responsibility
5
Brand Equity
4
Customer integration
4
Kundenintegration
4
Stakeholders
4
Tourism Marketing
4
Australia
3
Betriebliche Wertschöpfung
3
Einzelhandel
3
Place marketing
3
Retail trade
3
Standortmarketing
3
Value co-creation
3
Value creation
3
brand equity
3
City marketing
2
Customer satisfaction
2
Customer value
2
Destination Branding
2
Destination Marketing
2
Dienstleistungsqualität
2
Ethiopia
2
Global Brands
2
Kundenwert
2
Kundenzufriedenheit
2
Latin America
2
Perceived value
2
Service quality
2
Stadtmarketing
2
consumer-based brand equity
2
customer-based place brand equity (CBPBE)
2
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Free
10
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10
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Article
18
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4
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12
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12
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English
14
Undetermined
8
Author
All
Berenguer Contrí, Gloria
Bijmolt, Tammo H. A.
Pike, Steven D.
Roy, Sanjit
Schivinski, Bruno
14
Benoît-Moreau, Florence
13
Guzman, Francisco
13
Parguel, Béatrice
13
Gil Saura, Irene
11
Keller, Kevin Lane
9
Calvo-Porral, Cristina
8
Sattler, Henrik
7
Swoboda, Bernhard
7
Torres, Anna
7
Šerić, Maja
7
Anselmsson, Johan
6
Bang Nguyen Viet
6
Bekmeier-Feuerhahn, Sigrid
6
Bentele, Günter
6
Butt, Muhammad Mohsin
6
Christodoulides, George
6
Lieven, Theo
6
Liu, Chih-Hsing
6
Lévy Mangin, Jean-Pierre
6
Mishra, Abhishek
6
Müller, Michael
6
Paul, Justin
6
Pike, Steven
6
Bianchi, Constanza
5
Brondoni, Silvio M.
5
Crass, Dirk
5
Czarnitzki, Dirk
5
Dwivedi, Abhishek
5
Iglesias, Oriol
5
Johnson, Lester W.
5
Khan, Bilal Mustafa
5
Mishra, Prashant
5
Rahman, Mahabubur
5
Toole, Andrew A.
5
Tribó, Josep A.
5
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Instituto sobre Desarrollo Empresarial (INDEM), Universidad Carlos III de Madrid
2
Barcelona Graduate School of Economics (Barcelona GSE)
1
Department of Economics and Business, Universitat Pompeu Fabra
1
Published in...
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Business Economics Working Papers
2
Economics Working Papers / Department of Economics and Business, Universitat Pompeu Fabra
1
Electronic commerce research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
Working Papers / Barcelona Graduate School of Economics (Barcelona GSE)
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Source
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ECONIS (ZBW)
12
BASE
6
RePEc
4
Showing
1
-
10
of
22
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
2
Measuring customer based place
brand
equity
(CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
3
A meta-analysis of brand extension success : the effects of parent
brand
equity
and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
4
Effect of value co-creation on customer satisfaction : the mediating role of
brand
equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
5
Customer-based place
brand
equity
and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
6
Measuring customer-based place
brand
equity
(CBPBE) : an investment attractiveness perspective
Bose, Sunny
;
Roy, Sanjit
;
Tiwari, Abhay Kumar
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 617-634
Persistent link: https://www.econbiz.de/10011587840
Saved in:
7
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
8
The impact of value co-creation on hotel
brand
equity
and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
9
The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation
Roy, Sanjit
;
Singh, Gaganpreet
;
Hope, Megan
;
Bang, Nguyen
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1480-1513
Persistent link: https://www.econbiz.de/10012178642
Saved in:
10
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
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