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~person:"Berenguer Contrí, Gloria"
~person:"Pike, Steven D."
~person:"Roy, Sanjit"
~subject:"Markenführung"
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Search: subject:"Brand equity"
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Markenführung
Brand image
9
Brand management
9
Markenimage
9
Beziehungsmarketing
7
Relationship marketing
7
Consumer behaviour
6
Konsumentenverhalten
6
Customer integration
4
Kundenintegration
4
Tourism Marketing
4
Australia
3
Betriebliche Wertschöpfung
3
Brand equity
3
Einzelhandel
3
Place marketing
3
Retail trade
3
Standortmarketing
3
Value co-creation
3
Value creation
3
brand equity
3
City marketing
2
Customer satisfaction
2
Customer value
2
Destination Branding
2
Destination Marketing
2
Dienstleistungsqualität
2
Ethiopia
2
Kundenwert
2
Kundenzufriedenheit
2
Latin America
2
Perceived value
2
Service quality
2
Stadtmarketing
2
consumer-based brand equity
2
customer-based place brand equity (CBPBE)
2
place branding
2
Äthiopien
2
B-to-B-Marketing
1
B2B relations
1
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Berenguer Contrí, Gloria
Pike, Steven D.
Roy, Sanjit
Guzman, Francisco
11
Gil Saura, Irene
9
Keller, Kevin Lane
7
Schivinski, Bruno
7
Swoboda, Bernhard
7
Šerić, Maja
7
Lévy Mangin, Jean-Pierre
6
Paul, Justin
6
Anselmsson, Johan
5
Calvo-Porral, Cristina
5
Christodoulides, George
5
Dwivedi, Abhishek
5
Iglesias, Oriol
5
Johnson, Lester W.
5
Liu, Chih-Hsing
5
Mishra, Prashant
5
Wong, IpKin Anthony
5
Bang Nguyen Viet
4
Barrio-García, Salvador del
4
Butt, Muhammad Mohsin
4
Dąbrowski, Dariusz
4
Ekinci, Yuksel
4
Kaufmann, Hans Rüdiger
4
Khan, Bilal Mustafa
4
Mathur, Manisha
4
Mishra, Abhishek
4
Pitt, Leyland F.
4
Shuv-Ami, Avichai
4
Veloutsou, Cleopatra
4
Watchravesringkan, Kittichai
4
Zarantonello, Lia
4
Anabila, Peter
3
Augusto, Mário Gomes
3
Baalbaki, Sally
3
Baghi, Ilaria
3
Bakshi, Madhupa
3
Bang, Nguyen
3
Bose, Sunny
3
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Electronic commerce research
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of brand management : an international journal
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
9
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9
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1
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
2
Measuring customer based place
brand
equity
(CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
3
Effect of value co-creation on customer satisfaction : the mediating role of
brand
equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
4
Customer-based place
brand
equity
and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
5
Measuring customer-based place
brand
equity
(CBPBE) : an investment attractiveness perspective
Bose, Sunny
;
Roy, Sanjit
;
Tiwari, Abhay Kumar
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 617-634
Persistent link: https://www.econbiz.de/10011587840
Saved in:
6
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
7
The impact of value co-creation on hotel
brand
equity
and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
8
The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation
Roy, Sanjit
;
Singh, Gaganpreet
;
Hope, Megan
;
Bang, Nguyen
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1480-1513
Persistent link: https://www.econbiz.de/10012178642
Saved in:
9
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
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