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~person:"Berenguer Contrí, Gloria"
~person:"Schivinski, Bruno"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Search: subject_exact:"Brand equity"
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Consumer behaviour
Brand image
8
Markenimage
8
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7
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5
brand equity
5
Brand equity
4
Beziehungsmarketing
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Berenguer Contrí, Gloria
Schivinski, Bruno
Lévy Mangin, Jean-Pierre
6
Calvo-Porral, Cristina
5
Guzman, Francisco
5
Johnson, Lester W.
4
Kaufmann, Hans Rüdiger
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Khan, Bilal Mustafa
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Liu, Chih-Hsing
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3
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Gil Saura, Irene
3
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3
Iglesias, Oriol
3
Luce, Fernando Bins
3
Markovic, Stefan
3
Mirzaei, Abas
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Silveira, Cleo Schmitt
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Ahmad, Amna
2
Al-Malkawi, Husam-Aldin Nizar
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Baumann, Chris
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Beig, Faseeh Amin
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Dash, Satyabhushan
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Dutta, Kamani
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Dwivedi, Abhishek
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Filieri, Raffaele
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The journal of product & brand management
2
Annales Universitatis Mariae Curie-Skłodowska / H
1
Journal of marketing communications
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
2
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
3
Antecedents of consumer-based store brand equity : conceptual model
Łukasik, Przemysław
;
Schivinski, Bruno
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 169-175
Persistent link: https://www.econbiz.de/10011985672
Saved in:
4
Store equity and behavioral intentions : the moderating role of the retailer's technology
Gil Saura, Irene
;
Ruiz Molina, M. Eugenia
;
Berenguer …
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 642-650
Persistent link: https://www.econbiz.de/10011616249
Saved in:
5
The effect of social media commmunication on consumer perceptions of brands
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 189-214
Persistent link: https://www.econbiz.de/10011561356
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