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~person:"Berenguer Contrí, Gloria"
~subject:"Brand image"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Brand image
Consumer behaviour
Markenimage
4
Beziehungsmarketing
3
Brand management
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Relationship marketing
3
Betriebliche Wertschöpfung
2
Brand equity
2
Customer integration
2
Customer satisfaction
2
Dienstleistungsqualität
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Einzelhandel
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Ethiopia
2
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Kundenintegration
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Kundenzufriedenheit
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Retail trade
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Value co-creation
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Value creation
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brand equity
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Äthiopien
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B-to-B-Marketing
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B2B relations
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Behavioral intentions
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Business-to-business marketing
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Customer value
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Berenguer Contrí, Gloria
Gil Saura, Irene
7
Guzman, Francisco
7
Lévy Mangin, Jean-Pierre
6
Anselmsson, Johan
5
Calvo-Porral, Cristina
5
Liu, Chih-Hsing
5
Paul, Justin
5
Wong, IpKin Anthony
5
Christodoulides, George
4
Johnson, Lester W.
4
Kaufmann, Hans Rüdiger
4
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Khan, Bilal Mustafa
4
Rahman, Mahabubur
4
Schivinski, Bruno
4
Shuv-Ami, Avichai
4
Anabila, Peter
3
Augusto, Mário Gomes
3
Barrio-García, Salvador del
3
Chahal, Hardeep
3
Dwivedi, Abhishek
3
Ekinci, Yuksel
3
Gray, David
3
Iglesias, Oriol
3
Lambkin, Mary
3
Luce, Fernando Bins
3
Markovic, Stefan
3
Mathur, Manisha
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Mirzaei, Abas
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Mishra, Abhishek
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Oliveira, Marta Olivia Rovedder de
3
Silveira, Cleo Schmitt
3
Tran Trung Vinh
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Verma, Priyanka
3
Šerić, Maja
3
Abdul Rahman Zahari
2
Abratt, Russell
2
Abril Barrie, Carmen
2
Ahmad, Amna
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Journal of hospitality marketing & management
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
2
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
3
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
4
Store equity and behavioral intentions : the moderating role of the retailer's technology
Gil Saura, Irene
;
Ruiz Molina, M. Eugenia
;
Berenguer …
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 642-650
Persistent link: https://www.econbiz.de/10011616249
Saved in:
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