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~person:"Berenguer Contrí, Gloria"
~subject:"Brand management"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Übersichtsarbeit"
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Brand management
Consumer behaviour
Brand image
4
Markenimage
4
Beziehungsmarketing
3
Markenführung
3
Relationship marketing
3
Betriebliche Wertschöpfung
2
Brand equity
2
Customer integration
2
Customer satisfaction
2
Dienstleistungsqualität
2
Einzelhandel
2
Ethiopia
2
Konsumentenverhalten
2
Kundenintegration
2
Kundenzufriedenheit
2
Retail trade
2
Service quality
2
Value co-creation
2
Value creation
2
brand equity
2
Äthiopien
2
B-to-B-Marketing
1
B2B relations
1
Behavioral intentions
1
Business-to-business marketing
1
Confidence
1
Customer participation
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Customer perception
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Customer value
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Hospital
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Hotel industry
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Hotellerie
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Hotels
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Information and communications technologies
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Aufsatz in Zeitschrift
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Berenguer Contrí, Gloria
Guzman, Francisco
7
Gil Saura, Irene
6
Lévy Mangin, Jean-Pierre
6
Anselmsson, Johan
5
Calvo-Porral, Cristina
5
Liu, Chih-Hsing
5
Paul, Justin
5
Wong, IpKin Anthony
5
Christodoulides, George
4
Dwivedi, Abhishek
4
Iglesias, Oriol
4
Johnson, Lester W.
4
Kaufmann, Hans Rüdiger
4
Khan, Bilal Mustafa
4
Schivinski, Bruno
4
Shuv-Ami, Avichai
4
Anabila, Peter
3
Augusto, Mário Gomes
3
Barrio-García, Salvador del
3
Chahal, Hardeep
3
Ekinci, Yuksel
3
Gray, David
3
Keller, Kevin Lane
3
Luce, Fernando Bins
3
Markovic, Stefan
3
Mathur, Manisha
3
Mirzaei, Abas
3
Mishra, Abhishek
3
Oliveira, Marta Olivia Rovedder de
3
Rahman, Mahabubur
3
Silveira, Cleo Schmitt
3
Tran Trung Vinh
3
Šerić, Maja
3
Abdul Rahman Zahari
2
Abratt, Russell
2
Abril Barrie, Carmen
2
Ahmad, Amna
2
Al-Malkawi, Husam-Aldin Nizar
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Alcántara-Pilar, Juan Miguel
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Journal of hospitality marketing & management
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
2
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
3
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
4
Store equity and behavioral intentions : the moderating role of the retailer's technology
Gil Saura, Irene
;
Ruiz Molina, M. Eugenia
;
Berenguer …
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 642-650
Persistent link: https://www.econbiz.de/10011616249
Saved in:
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