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~person:"Bergemann, Dirk"
~person:"Okazaki, Shintaro"
~person:"Wilbur, Kenneth C."
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Search: subject_exact:"Web-Marketing"
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Internet marketing
55
Online-Marketing
55
Advertising
25
Werbung
25
Advertising effects
21
Werbewirkung
21
Consumer behaviour
15
Konsumentenverhalten
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Theorie
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12
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12
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10
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8
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Bergemann, Dirk
Okazaki, Shintaro
Wilbur, Kenneth C.
Kreutzer, Ralf T.
45
Goldfarb, Avi
30
Tucker, Catherine
30
Skiera, Bernd
29
Dwivedi, Yogesh Kumar
26
Fritz, Wolfgang
23
Law, Chun Hung Roberts
22
Ghose, Anindya
21
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Chaffey, Dave
19
Schwarz, Torsten
19
Edelman, Benjamin
18
Kollmann, Tobias
18
Lammenett, Erwin
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Karjaluoto, Heikki
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Rita, Paulo
16
Sayedi, Amin
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Schultz, Carsten D.
16
Smith, Katherine Taken
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Wirtz, Bernd W.
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Choi, Yung Kyun
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Harrigan, Paul
15
Stephen, Andrew T.
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Tan, Yong
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Ahuja, Vandana
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Bigné Alcañiz, J. Enrique
14
Filieri, Raffaele
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Hudders, Liselot
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Ko, Eunju
14
Kumar, Subodha
14
Loureiro, Sandra Maria Correia
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Cowles Foundation discussion paper
6
Cowles Foundation Discussion Paper
5
Journal of marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Discussion papers / CEPR
3
Journal of business research : JBR
3
Breaking new ground in theory and practice
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
American economic journal : a journal of the American Economic Association
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic markets : the international journal on networked business
1
European Advertising Academy
1
Handbook of media economics ; Volume 1A
1
Handbook of media economics ; volume 1
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Quantitative marketing and economics : QME
1
SpringerLink / Bücher
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The Rand journal of economics
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The service industries journal
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ECONIS (ZBW)
55
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51
Click fraud
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 293-308
Persistent link: https://www.econbiz.de/10003843321
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52
Social influence model and electronic word of mouth : PC versus mobile internet
Okazaki, Shintaro
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 439-472
Persistent link: https://www.econbiz.de/10003874752
Saved in:
53
How the digital video recorder (DVR) changes traditional television advertising
Wilbur, Kenneth C.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 143-149
Persistent link: https://www.econbiz.de/10003708192
Saved in:
54
What is SMS advertising and why do multinationals adopt it? : answers from an empirical study in European markets
Okazaki, Shintaro
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10003595204
Saved in:
55
How mobile advertising works : the role of trust in improving attitudes and recall
Okazaki, Shintaro
;
Katsukura, Akihiro
;
Nishiyama, Mamoru
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10003611562
Saved in:
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