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~person:"Berghman, Lotte"
~person:"Cayla, Juliien"
~person:"Clarke, Peter"
~person:"Eager, James"
~person:"Horsch-Pasek, Kathy"
~type_genre:"Aufsatz in Zeitschrift"
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Berghman, Lotte
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Brand mascots as organisational totems
Cayla, Juliien
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 86-104
Persistent link: https://www.econbiz.de/10009733439
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2
Marketing toys without playing around
Gardner, Meryl P.
;
Golinkoff, Roberta Michnick
; …
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
4
,
pp. 381-391
Persistent link: https://www.econbiz.de/10009689299
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3
Parental evaluation of popular brand names given as Christmas gifts and sources of information used in these decisions
Clarke, Peter
;
McAuley, Andrew
- In:
The journal of consumer marketing
27
(
2010
)
6
,
pp. 534-542
Persistent link: https://www.econbiz.de/10008772882
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4
Efficient solutions for Mastermind using genetical algorithms
Berghman, Lotte
;
Goossens, Dries
;
Leus, Roel
- In:
Computers & operations research : and their …
36
(
2009
)
6
,
pp. 1880-1885
Persistent link: https://www.econbiz.de/10003828195
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