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~person:"Berghoff, Hartmut"
~person:"Bijmolt, Tammo H. A."
~person:"Sheth, Jagdish N."
~subject:"Competitive strategy"
~subject:"Marketingtheorie"
~type_genre:"Sammelwerk"
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29.03.1996
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Berghoff, Hartmut
Bijmolt, Tammo H. A.
Sheth, Jagdish N.
Pilarczyk, Bogna
4
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3
Wind, Yoram
3
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ECONIS (ZBW)
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Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
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2
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
3
Strategic marketing and innovation
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803913
Saved in:
4
Advanced methods for modeling markets
Leeflang, Peter
(
ed.
);
Wieringa, Jaap E.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011660853
Saved in:
5
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
6
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
7
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
8
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
9
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
10
Marketinggeschichte : die Genese einer modernen Sozialtechnik
Berghoff, Hartmut
(
ed.
)
-
2007
Persistent link: https://www.econbiz.de/10014005771
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