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~person:"Berry, Lisette"
~person:"Chandler, David"
~person:"Stalk, George"
~type_genre:"Article in journal"
~type_genre:"Ratgeber"
~type_genre:"Reprint"
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Search: subject:"Wettbewerbsstrategie"
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Competitive strategy
5
Wettbewerbsstrategie
5
Strategic management
3
Strategisches Management
3
Brand
1
Brand management
1
Consumer behaviour
1
Corporate Social Responsibility
1
Corporate social responsibility
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Einzelhandel
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International marketing
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Internationales Marketing
1
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Markenartikel
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Product differentiation
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Berry, Lisette
Chandler, David
Stalk, George
Parnell, John A.
20
Porter, Michael E.
13
Agyapong, Ahmed
8
Hitt, Michael A.
8
Pehrsson, Anders
8
Ferrier, Walter J.
7
Köseoglu, Mehmet Ali
7
Nuutinen, Heini
7
Thomas, Howard
7
Acquaah, Moses
6
Chen, Ming-jer
6
Elango, Balasubramanian
6
Giachetti, Claudio
6
Rugman, Alan M.
6
Yasin, Mahmoud M.
6
Andrevski, Goce
5
Crick, James M.
5
Czakon, Wojciech
5
Gómez, Jaime
5
Kauffman, Robert J.
5
Le Roy, Frédéric
5
Miller, Danny
5
Raju, Jagmohan Singh
5
Spillan, John E.
5
Verbeke, Alain
5
Vrontis, Demetris
5
Yan, Ho-don
5
Zhang, Z. John
5
Albers, Sascha
4
Baum, Joel A. C.
4
Casadesus-Masanell, Ramon
4
Collis, David
4
Cool, Karel O.
4
Crick, Dave
4
DeSarbo, Wayne
4
Ghemawat, Pankaj
4
Gomes, Carlos Francisco
4
Gorynia, Marian
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Corporate brand and corporate reputation
1
H. Igor Ansoff ; Vol. 2
1
Measuring and managing brands
1
Memo to the CEO
1
Strategy & leadership : a publication of Strategic Leadership Forum
1
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ECONIS (ZBW)
5
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Strategic corporate social responsibility as global brand insurance
Werther, William B.
;
Chandler, David
-
2009
Persistent link: https://www.econbiz.de/10003785229
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2
Brand salience versus brand image : two theories of advertising effectiveness
Miller, Stephen
;
Berry, Lisette
-
2009
Persistent link: https://www.econbiz.de/10003784863
Saved in:
3
A conversation with George Stalk about "disposabele strategies"
Randall, Robert M.
;
Stalk, George
- In:
Strategy & leadership : a publication of Strategic …
36
(
2008
)
4
,
pp. 21-23
Persistent link: https://www.econbiz.de/10003760540
Saved in:
4
Five future strategies you need right now
Stalk, George
-
2008
Persistent link: https://www.econbiz.de/10013547595
Saved in:
5
Competing on capabilities : the new rules of corporate strategy
Stalk, George
;
Evans, Philip
;
Shulmann, Lawrence E.
-
2007
Persistent link: https://www.econbiz.de/10003578585
Saved in:
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