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~person:"Best, Roger J."
~person:"Gupta, Sunil"
~person:"Kurtz, David L."
~subject:"Innovation management"
~subject:"Marktforschung"
~subject:"United States"
~type:"book"
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Search: subject_exact:"Marketingmanagement"
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Innovation management
Marktforschung
United States
Marketingmanagement
27
Marketing management
24
Marketing
11
Consumer behaviour
10
Konsumentenverhalten
10
USA
10
Beziehungsmarketing
8
Relationship marketing
8
Theorie
8
Theory
8
Kundenwert
5
Customer value
4
Management
4
Absatz
3
Market research
3
2001-2005
2
Absatzpolitik
2
Auction
2
Auktion
2
Betriebliche Wertschöpfung
2
Distribution costs
2
Dynamic programming
2
Dynamische Optimierung
2
Econometric model
2
Hand- und Lehrbücher, Nachschlagewerke
2
International marketing
2
Internationales Marketing
2
Network economics
2
Netzwerkökonomik
2
Pharmaceutical industry
2
Pharmaindustrie
2
Strategic management
2
Strategisches Management
2
Value creation
2
Verbraucherverhalten
2
Vereinigte Staaten
2
Vertriebskosten
2
Viral marketing
2
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5
Arbeitspapier
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3
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3
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Language
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English
10
Author
All
Best, Roger J.
Gupta, Sunil
Kurtz, David L.
Kotler, Philip
18
Peter, Jerome Paul
9
Hawkins, Del I.
8
Kaiser, Harry M.
8
Homburg, Christian
6
Mothersbaugh, David L.
6
Perreault, William D.
6
Pfeffermann, Nicole
6
Albers, Sönke
5
Bieger, Thomas
5
Boyd, Harper W.
5
Donnelly, James H.
5
Lamb, Charles W.
5
McCarthy, Edmund Jerome
5
Pride, William M.
5
Scharf, Andreas
5
Schubert, Bernd
5
Sheth, Jagdish N.
5
Winer, Russell S.
5
Armstrong, Gary
4
Bauer, Hans H.
4
Bolt, Gordon John
4
Boone, Louis E.
4
Brem, Alexander
4
Clancy, Kevin J.
4
Ferrell, O. C.
4
Ferrell, Odies C.
4
Hartley, Robert F.
4
Herrmann, Andreas
4
Herstatt, Cornelius
4
Keegan, Warren J.
4
Keller, Kevin Lane
4
McDaniel, Carl D.
4
Olson, Jerry C.
4
Ottawa, Marco
4
Rietz, Christian
4
Anderson, Kym
3
Baier, Daniel
3
Beckman, Theodore N.
3
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Working papers / Harvard Business School, Division of Research
2
McGraw-Hill International editions
1
McGraw-Hill/Irwin series in marketing
1
Working papers / Business economic series / Department of Business Administration
1
Working papers / Department of Economics, Universidad Carlos III de Madrid
1
Source
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ECONIS (ZBW)
10
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1
The value of a "free" customer
Gupta, Sunil
;
Mela, Carl F.
;
Vidal-Sanz, José M.
-
2009
Persistent link: https://www.econbiz.de/10003972545
Saved in:
2
Allocating marketing resources
Gupta, Sunil
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003722769
Saved in:
3
The value of a "free" customer
Gupta, Sunil
(
contributor
);
Mela, Carl F.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003436731
Saved in:
4
Principles of contemporary marketing
Kurtz, David L.
-
2008
-
Intern. student ed
Persistent link: https://www.econbiz.de/10013485443
Saved in:
5
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
;
Best, Roger J.
-
2007
-
10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003370094
Saved in:
6
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
;
Best, Roger J.
-
2007
-
10th ed.
Persistent link: https://www.econbiz.de/10003082095
Saved in:
7
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Best, Roger J.
;
Coney, Kenneth A.
-
2004
-
9. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001725923
Saved in:
8
Contemporary marketing
Boone, Louis E.
;
Kurtz, David L.
-
2002
-
[2002 ed.]
Persistent link: https://www.econbiz.de/10001616372
Saved in:
9
Consumer behavior : implications for marketing strategy
Hawkins, Del I.
-
1986
-
3. ed.
Persistent link: https://www.econbiz.de/10013481560
Saved in:
10
Marketing
Kurtz, David L.
;
Boone, Louis E.
-
1984
Persistent link: https://www.econbiz.de/10003499270
Saved in:
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