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~person:"Betts, Kevin R."
~subject:"Direct marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie enthalten"
~type_genre:"Government document"
~type_genre:"Marktinformation"
~type_genre:"Ratgeber"
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Direct marketing
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3
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3
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2
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prescription drugs
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1
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Betts, Kevin R.
Park, Jin Seong
6
Aikin, Kathryn J.
5
Huh, Jisu
5
Sullivan, Helen W.
5
Albers, Sönke
4
Fogel, Joshua
4
Groß, Claudia
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Mukherjee, Avinandan
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Perri, Matthew
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4
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3
Bijmolt, Tammo H. A.
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3
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3
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3
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3
Krafft, Manfred
3
Limbu, Yam B.
3
Mackert, Michael
3
Mantrala, Murali K.
3
Morimoto, Mariko
3
O'Hara, Jeffrey K.
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Park, Timothy A.
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Poon, Patrick
3
Rollins, Brent L.
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Ryan, Damian
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Schwarz, Torsten
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Sridhar, Shrihari
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Wirthgen, Bernd
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2
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2
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2
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Health marketing quarterly
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
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ECONIS (ZBW)
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Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
2
An empirical examination of the FDAAA-mandated toll-free statement for consumer reporting of side effects in direct-to-consumer television advertisements
Aikin, Kathryn J.
;
O’Donoghue, Amie C.
;
Squire, Claudia M.
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
1
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011506062
Saved in:
3
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
Saved in:
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