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~person:"Bezes, Christophe"
~person:"Draganska, Michaela"
~person:"Swoboda, Bernhard"
~person:"Zaccour, Georges"
~subject:"Einzelhandel"
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Search: subject_exact:"Distributionsweg"
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Einzelhandel
Distribution channel
40
Vertriebsweg
40
Retail trade
13
Game theory
11
Spieltheorie
11
Preismanagement
10
Pricing strategy
10
Advertising
9
Theorie
9
Theory
9
Werbung
9
Beziehungsmarketing
6
Relationship marketing
6
Bargaining power
5
Competitive strategy
5
Consumer behaviour
5
Konsumentenverhalten
5
Lieferantenmanagement
5
Nash equilibrium
5
Nash-Gleichgewicht
5
Supplier relationship management
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Verhandlungsmacht
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Wettbewerbsstrategie
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E-commerce
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Electronic Commerce
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Lieferkette
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Marketing channels
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Supply chain
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Bargaining theory
3
Brand management
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Corporate reputation
3
Deutschland
3
Firmenimage
3
Germany
3
Internet marketing
3
Markenführung
3
Online retailing
3
Online-Handel
3
Online-Marketing
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Bezes, Christophe
Draganska, Michaela
Swoboda, Bernhard
Zaccour, Georges
Schramm-Klein, Hanna
16
Yan, Ruiliang
13
Chen, Jing
7
Gao, Fei
7
Geylani, Tansev
7
Wagner, Gerhard
7
Frasquet Deltoro, Marta
6
Heinemann, Gerrit
6
Schröder, Hendrik
6
Acquila-Natale, Emiliano
5
Cai, Gangshu
5
Dukes, Anthony J.
5
Fransoo, Jan C.
5
Gallino, Santiago
5
Janssen, Maarten C. W.
5
Karray, Salma
5
Li, Guo
5
Liu, Yunchuan
5
Pei, Zhi
5
Steenburgh, Thomas J.
5
Steinmann, Sascha
5
Verhoef, Peter C.
5
Breugelmans, Els
4
Cebollada, Javier
4
Cheng, T. C. E.
4
Emrich, Oliver
4
Gurnani, Haresh
4
He, Yong
4
Holzapfel, Andreas
4
Iglesias-Pradas, Santiago
4
Kuhn, Heinrich
4
Kushwaha, Tarun
4
Neslin, Scott A.
4
Reisinger, Markus
4
Rittinger, Sebastian
4
Sethi, Suresh
4
Sethi, Suresh P.
4
Shaffer, Greg Eric
4
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International journal of retail & distribution management
3
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
European journal of operational research : EJOR
1
HandelsMonitor
1
International game theory review
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
1
The international review of retail, distribution and consumer research
1
The journal of applied business research
1
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ECONIS (ZBW)
13
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1
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1
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
2
Overall satisfaction formation across channels : an empirical study
Bezes, Christophe
- In:
International journal of retail and distribution management
50
(
2022
)
8/9
,
pp. 922-941
Persistent link: https://www.econbiz.de/10013398140
Saved in:
3
Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty
Swoboda, Bernhard
;
Winters, Amelie
- In:
Journal of business research : JBR
125
(
2021
),
pp. 279-294
Persistent link: https://www.econbiz.de/10012494066
Saved in:
4
When should a retailer invest in brand advertising?
Pnevmatikos, Nikolaos
;
Vardar, Baris
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
Saved in:
5
Comparing online and in-store risks in multichannel shopping
Bezes, Christophe
- In:
International journal of retail & distribution management
44
(
2016
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10011515634
Saved in:
6
Crosswise and reciprocal interdependencies within retailers' multichannel structures
Swoboda, Bernhard
;
Weindel, Julia
;
Schramm-Klein, Hanna
- In:
The international review of retail, distribution and …
26
(
2016
)
4
,
pp. 347-374
Persistent link: https://www.econbiz.de/10011594187
Saved in:
7
Identifying central and peripheral dimensions of store and website image : applying the elaboration likelihood model to multichannel retailing
Bezes, Christophe
- In:
The journal of applied business research
31
(
2015
)
4
,
pp. 1453-1468
Persistent link: https://www.econbiz.de/10011350536
Saved in:
8
Retailer corporate social responsibility : shedding light on CSR's impact on profit of intermediaries in marketing channels
Schramm-Klein, Hanna
;
Morschett, Dirk
;
Swoboda, Bernhard
- In:
International journal of retail & distribution management
43
(
2015
)
4/5
,
pp. 403-431
Persistent link: https://www.econbiz.de/10011298823
Saved in:
9
(R)Evolution des Mehrkanalhandels : von Multi-Channel- über Cross-Channel- zu Omni-Channel-Retailing
Schramm-Klein, Hanna
;
Wagner, Gerhard
;
Neus, Florian
; …
-
2014
Persistent link: https://www.econbiz.de/10010373910
Saved in:
10
Effect of channel congruence on a retailer's image
Bezes, Christophe
- In:
International journal of retail & distribution management
41
(
2013
)
4
,
pp. 254-273
Persistent link: https://www.econbiz.de/10009751777
Saved in:
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