Effect of channel congruence on a retailer's image
Christophe Bezes
| Year of publication: |
2013
|
|---|---|
| Authors: | Bezes, Christophe |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 41.2013, 4, p. 254-273
|
| Subject: | Einzelhandel | Retail trade | Firmenimage | Corporate reputation | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Frankreich | France |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009751777