//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bhat, Sobodh"
~person:"Roth, Martin S."
~subject:"Markenimage"
~type_genre:"Festschrift"
~type_genre:"Reprint"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand image"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Brand image
3
Brand management
2
Consumer behaviour
2
International marketing
2
Internationales Marketing
2
Konsumentenverhalten
2
Markenführung
2
Bewertung
1
Beziehungsmarketing
1
Brand extension
1
Cultural identity
1
Evaluation
1
Kulturelle Identität
1
Markentransfer
1
Marketing management
1
Marketingmanagement
1
Relationship marketing
1
Welt
1
World
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Festschrift
Reprint
Sammlung
Aufsatz im Buch
4
Book section
4
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
3
Author
All
Bhat, Sobodh
Roth, Martin S.
Keller, Kevin Lane
6
Aaker, Jennifer
3
Park, C. Whan
3
Schmitt, Bernd
3
Batra, Rajeev
2
Benet-Martínez, Verónica
2
Erdem, Tülin
2
Garolera, Jordi
2
Hoeffler, Steve
2
Valenzuela, Ana
2
Alden, Dana
1
Alford, Bruce L.
1
Almquist, Eric
1
Alpert, Frank
1
Austin, Jon R.
1
Auty, Susan
1
Azoulay, Audrey
1
Bao, Yongchuan
1
Belk, Russell W.
1
Biel, Alexander L.
1
Bird, M.
1
Boush, David M.
1
Burt, Steven
1
Calder, Bobby J.
1
Capella, Louis M.
1
Carlson, Jamie
1
Caruana, Albert
1
Channon, C.
1
Chrysochou, Polymeros
1
Chung, Jay Young
1
Cote, Joseph A.
1
Czellar, Sandor
1
Dahlhausen, Johanna Lena
1
Dall'Olmo Riley, Francesca
1
Dawar, Niraj
1
De Vries, Natalie Jane
1
DelVecchio, Devon
1
Devlin, James F.
1
more ...
less ...
Published in...
All
Brand management ; Vol. 3
1
Cross-cultural and critical perspectives on brands
1
International marketing ; Vol. 2
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of parent brand attribute associations and affect on brand extension evaluation
Bhat, Sobodh
;
Reddy, Srinivas K.
-
2010
Persistent link: https://www.econbiz.de/10003924420
Saved in:
2
Managing images in different cultures : a cross-national study of color meanings and preferences
Madden, Thomas Justin
;
Hewett, Kelly
;
Roth, Martin S.
-
2009
Persistent link: https://www.econbiz.de/10003785591
Saved in:
3
Effects of global market conditions on brand image customization and brand performance
Roth, Martin S.
-
2008
Persistent link: https://www.econbiz.de/10003656328
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->