Effects of global market conditions on brand image customization and brand performance
Martin S. Roth
| Year of publication: |
2008
|
|---|---|
| Authors: | Roth, Martin S. |
| Published in: |
International marketing ; Vol. 2. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 509-529
|
| Subject: | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003656328