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~person:"Bian, Xuemei"
~person:"Glaser, Vern L."
~person:"King, Stephen"
~subject:"Advertising"
~subject:"Werbewirtschaft"
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Bian, Xuemei
Glaser, Vern L.
King, Stephen
Pelsmacker, Patrick de
19
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18
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17
Septianto, Felix
17
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A master class in brand planning : the timeless works of Stephen King
8
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
The marketing review
1
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ECONIS (ZBW)
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Impact of experienced regret on donation willingness : advertising appeal and framing effect
Tang, Jiansheng
;
Gong, Heming
;
Bian, Xuemei
;
Zheng, Chundong
- In:
Nonprofit and voluntary sector quarterly : journal of …
52
(
2023
)
6
,
pp. 1681-1702
Persistent link: https://www.econbiz.de/10014432309
Saved in:
2
Goal-based categorization: dynamic classification in the display advertising industry
Glaser, Vern L.
;
Atkinson, Mariam Krikorian
;
Fiss, Peer C.
- In:
Organization studies : an international …
41
(
2020
)
7
,
pp. 921-943
Persistent link: https://www.econbiz.de/10012270366
Saved in:
3
Advertising self-regulation : clearance processes, effectiveness and future research agenda
Bian, Xuemei
;
Kitchen, Philip
;
Cuomo, Maria Teresa
- In:
The marketing review
11
(
2011
)
4
,
pp. 393-414
Persistent link: https://www.econbiz.de/10009485833
Saved in:
4
Improving advertising decisions
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 73-86)
.
2007
Persistent link: https://www.econbiz.de/10003578204
Saved in:
5
What can pre-testing do?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 111-117)
.
2007
Persistent link: https://www.econbiz.de/10003578208
Saved in:
6
Practical progress from a theory of advertisements
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 123-137)
.
2007
Persistent link: https://www.econbiz.de/10003578212
Saved in:
7
Advertising idea
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 145-152)
.
2007
Persistent link: https://www.econbiz.de/10003578217
Saved in:
8
Setting advertising budgets for lasting effects
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 163-171)
.
2007
Persistent link: https://www.econbiz.de/10003578223
Saved in:
9
Can research evaluate the creative content of advertising?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 179-193)
.
2007
Persistent link: https://www.econbiz.de/10003578232
Saved in:
10
Advertising research for new brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 199-208)
.
2007
Persistent link: https://www.econbiz.de/10003578237
Saved in:
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