//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bian, Xuemei"
~person:"Glaser, Vern L."
~person:"King, Stephen"
~subject:"Fundraising"
~subject:"Werbewirtschaft"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbetest"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Fundraising
Werbewirtschaft
Advertising effects
13
Werbewirkung
13
Advertising industry
8
Advertising planning
7
Werbeplanung
7
Brand
5
Markenartikel
5
Advertising
3
Werbung
3
Internet marketing
2
Online-Marketing
2
Prospect Theory
2
Prospect theory
2
online advertising
2
Advertising media
1
Australia
1
Australien
1
Betriebliche Budgetierung
1
Body weight
1
Business model
1
Consumer behaviour
1
Corporate budgeting
1
Creativity
1
Decision under uncertainty
1
Economic ethics
1
Entscheidung unter Unsicherheit
1
Experiment
1
Financial market
1
Finanzmarkt
1
Frauen
1
Geschäftsmodell
1
Innovation
1
Konsumentenverhalten
1
Kreativität
1
Körpergewicht
1
Market research
1
Marketing management
1
Marketingmanagement
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Aufsatz im Buch
6
Book section
6
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
9
Author
All
Bian, Xuemei
Glaser, Vern L.
King, Stephen
Nöcker, Ralf
6
Yoon, Sukki
4
Bae, Mikyeung
3
Cherian, Mathew
3
Choi, Jungsil
3
Roy, Subroto
3
Sudhir, K.
3
Xu, Jie
3
Ambler, Tim
2
Baek, Tae Hyun
2
Batikas, Michail
2
Busch, Oliver
2
Chen, Zengxiang
2
Claussen, Jörg
2
Evans, David S.
2
Faseur, Tine
2
Gabszewicz, Jean Jaskold
2
Geuens, Maggie
2
Holm, Karl-Friedrich
2
Laussel, Didier
2
Lee, Younghwa
2
Lei, Jing
2
Liang, Jianping
2
Mahrous, Abeer A.
2
Peukert, Christian
2
Rangan, Priyamvadha
2
Singh, Surendra N.
2
Sonnac, Nathalie
2
Tellis, Gerard J.
2
Abd-Elhamid, Samira
1
Abdelhamid, Samira
1
Al-Shuaili, Ahmed Hamed
1
Al-Wugayan, Adel A. A.
1
Aldridge, Nick
1
Atkinson, Mariam Krikorian
1
Bandyopadhyay, Subhajyoti
1
Barton, Jared
1
Bauer, Steven
1
more ...
less ...
Published in...
All
A master class in brand planning : the timeless works of Stephen King
6
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
The marketing review
1
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impact of experienced regret on donation willingness : advertising appeal and framing effect
Tang, Jiansheng
;
Gong, Heming
;
Bian, Xuemei
;
Zheng, Chundong
- In:
Nonprofit and voluntary sector quarterly : journal of …
52
(
2023
)
6
,
pp. 1681-1702
Persistent link: https://www.econbiz.de/10014432309
Saved in:
2
Goal-based categorization: dynamic classification in the display advertising industry
Glaser, Vern L.
;
Atkinson, Mariam Krikorian
;
Fiss, Peer C.
- In:
Organization studies : an international …
41
(
2020
)
7
,
pp. 921-943
Persistent link: https://www.econbiz.de/10012270366
Saved in:
3
Advertising self-regulation : clearance processes, effectiveness and future research agenda
Bian, Xuemei
;
Kitchen, Philip
;
Cuomo, Maria Teresa
- In:
The marketing review
11
(
2011
)
4
,
pp. 393-414
Persistent link: https://www.econbiz.de/10009485833
Saved in:
4
Improving advertising decisions
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 73-86)
.
2007
Persistent link: https://www.econbiz.de/10003578204
Saved in:
5
What can pre-testing do?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 111-117)
.
2007
Persistent link: https://www.econbiz.de/10003578208
Saved in:
6
Setting advertising budgets for lasting effects
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 163-171)
.
2007
Persistent link: https://www.econbiz.de/10003578223
Saved in:
7
Can research evaluate the creative content of advertising?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 179-193)
.
2007
Persistent link: https://www.econbiz.de/10003578232
Saved in:
8
Advertising research for new brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 199-208)
.
2007
Persistent link: https://www.econbiz.de/10003578237
Saved in:
9
Applying research to decision making
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 213-225)
.
2007
Persistent link: https://www.econbiz.de/10003578352
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->