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~person:"Bianchi, Constanza"
~person:"Khan, Imran"
~person:"Park, C. Whan"
~subject:"Retail brand"
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Retail brand
Brand image
37
Markenimage
37
Brand management
34
Markenführung
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Consumer behaviour
23
Konsumentenverhalten
23
Brand
18
Markenartikel
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Beziehungsmarketing
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Relationship marketing
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Brand experience
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Brand loyalty
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Customer satisfaction
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Kundenzufriedenheit
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Markentreue
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Corporate Social Responsibility
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Corporate social responsibility
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Destination management
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Destinationsmanagement
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Tourism marketing
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Tourismusmarketing
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Australien
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Brand satisfaction
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CSR
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Hotel industry
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Hotellerie
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Internet marketing
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Markentransfer
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Online-Marketing
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Vertrauen
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Bianchi, Constanza
Khan, Imran
Park, C. Whan
Rahman, Zillur
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Kim, Pielah
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Stoel, Leslie
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Vaidyanathan, Rajiv
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Journal of retailing and consumer services
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The journal of product & brand management
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ECONIS (ZBW)
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Retail brand experience : scale development and validation
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 435-451
Persistent link: https://www.econbiz.de/10011620591
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2
Brand experience anatomy in retailing : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 60-69
Persistent link: https://www.econbiz.de/10010528608
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