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~person:"Biedenbach, Thomas"
~person:"Blankenberg, Nina"
~person:"Häusler, Mariella"
~subject:"Brand management"
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Brand management
Internal branding
3
Interne Markenführung
3
Markenführung
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Brand image
2
Markenimage
2
Beziehungsmarketing
1
Brand equity
1
Co-creation
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Consumer behaviour
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Coping-Strategie
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Earned media
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Einzelhandel
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Employee-based brand equity
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HR marketing
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Internal brand equity
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International marketing
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Internationales Marketing
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Konsumentenverhalten
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Personalmarketing
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Relationship marketing
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Resilience
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Retail trade
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Retailing
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SST
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Selbstbedienung
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Self-service
1
Social Web
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Biedenbach, Thomas
Blankenberg, Nina
Häusler, Mariella
Burmann, Christoph
3
Jentschke, Mirjam
2
Rößler, Ayla
2
Abratt, Russell
1
Afshardoost, Mona
1
Aurand, Timothy W.
1
Bartsch, Silke
1
Batt, Verena
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Bendixen, Michael
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Binu Raj, Asha
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Devasagayam, P. Raj
1
Du Preez, Rose
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Eshaghi, Mohammad Sadegh
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European journal of marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
3
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Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
2
How posting in social networks affects employee-based brand equity
Hesse, Andreas
;
Schmidt, Holger J.
;
Bosslet, Ronja
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1907-1925
Persistent link: https://www.econbiz.de/10013352656
Saved in:
3
Die menschliche Kraft der Marke : Bedeutung und Management der interaktionsorientierten Markenführung
Blankenberg, Nina
;
Bartsch, Silke
;
Fichtel, Sina
; …
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 53-72)
.
2011
Persistent link: https://www.econbiz.de/10009373463
Saved in:
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