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~person:"Bigné Alcañiz, J. Enrique"
~person:"Dens, Nathalie"
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Viral marketing
18
Virales Marketing
18
Internet marketing
13
Online-Marketing
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12
Konsumentenverhalten
12
Social Web
10
Social web
10
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electronic word of mouth
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Bigné Alcañiz, J. Enrique
Dens, Nathalie
Law, Chun Hung Roberts
18
Berger, Jonah
16
Filieri, Raffaele
16
Loureiro, Sandra Maria Correia
14
Mariani, Marcello M.
12
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
East, Robert
11
Law, Rob
11
Liu, Yong
11
Balaji, M. S.
10
Bilgihan, Anil
10
Duan, Wenjing
10
Kim, Jong Min
10
Li, Hengyun
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Jayawardhena, Chanaka
9
Karjaluoto, Heikki
9
Pavlou, Paul A.
9
Peres, Renana
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Scott, David Meerman
9
Stephen, Andrew T.
9
Usman, Osly
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Verlegh, Peeter
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Xie, Karen L.
9
Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
8
Chu, Shu-Chuan
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Dobele, Angela
8
Fan, Weiguo
8
Godes, David
8
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Journal of electronic commerce research : JECR
3
International journal of advertising : the review of marketing communications
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Business research quarterly : BRQ
1
Electronic commerce research
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of electronic commerce : IJEC
1
Journal of business research : JBR
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Journal of destination marketing & management
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Journal of service management
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Psychology & marketing
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Tourism management : research, policies, practice
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ECONIS (ZBW)
18
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1
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
Managerial response strategies to eWOM : a framework and research agenda for webcare
Lopes, Ana Isabel
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014304449
Saved in:
3
Sponsored consumer-generated advertising in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 623-654
Persistent link: https://www.econbiz.de/10013209384
Saved in:
4
How visual attention to social media cues impacts visit intention and liking expectation for restaurants
Simonetti, Aline
;
Bigné Alcañiz, J. Enrique
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2049-2070
Persistent link: https://www.econbiz.de/10013412516
Saved in:
5
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
6
What drives the helpfulness of online reviews? : a deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
;
Cuenca, …
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588607
Saved in:
7
Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
Saved in:
8
Does social climate influence positive eWOM? : a study of heavy-users of online communities
Ruiz Mafe, Carla
;
Bigné Alcañiz, J. Enrique
;
Sanz …
- In:
Business research quarterly : BRQ
21
(
2018
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011989522
Saved in:
9
The impact of text valence, star rating and rated usefulness in online reviews
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Kolomiiets, Alona
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 340-359
Persistent link: https://www.econbiz.de/10011881815
Saved in:
10
The value of marketer-generated content on social network sites : media antecedents and behavioral responses
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
1
,
pp. 52-72
Persistent link: https://www.econbiz.de/10011669612
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