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~person:"Bigné Alcañiz, J. Enrique"
~person:"Law, Chun Hung Roberts"
~subject:"Data Mining"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Viral marketing"
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Data Mining
Konsumentenverhalten
Viral marketing
27
Virales Marketing
27
Social Web
21
Social web
21
Internet marketing
19
Online-Marketing
19
Consumer behaviour
15
Online retailing
14
Online-Handel
14
Hotel industry
11
Hotellerie
11
Online reviews
6
Data mining
5
E-commerce
4
Electronic Commerce
4
Online review
4
Tourism
4
Tourismus
4
Cognition
3
Customer satisfaction
3
Emotion
3
Kognition
3
Kundenzufriedenheit
3
Personalisierung
3
Personalization
3
Reisevermittler
3
Travel agency
3
online review
3
social media
3
Advertising effects
2
Bewertung
2
Dienstleistungsqualität
2
Digital platform
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Digitale Plattform
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Bigné Alcañiz, J. Enrique
Law, Chun Hung Roberts
Filieri, Raffaele
15
Balaji, M. S.
10
Loureiro, Sandra Maria Correia
10
Mayzlin, Dina
10
Berger, Jonah
9
Dwivedi, Yogesh Kumar
9
Mariani, Marcello M.
9
Bilgihan, Anil
8
Dens, Nathalie
8
Jayawardhena, Chanaka
8
Kim, Jong Min
8
Pelsmacker, Patrick de
8
Usman, Osly
8
Yin, Dezhi
8
Akram, Umair
7
De Angelis, Matteo
7
Duan, Wenjing
7
East, Robert
7
Karjaluoto, Heikki
7
Li, Hengyun
7
Mattila, Anna S.
7
Moro, Sérgio
7
Pavlou, Paul A.
7
Ranaweera, Chatura
7
Verma, Sanjeev
7
Wu, Luorong
7
Zhang, Han
7
Augusto, Mário Gomes
6
Datta, Biplab
6
Han, Heesup
6
Hennig-Thurau, Thorsten
6
Liu, Hongfei
6
Romaniuk, Jenni
6
Roy, Gobinda
6
Wallace, Elaine
6
Zhang, Lu
6
Zhang, Zili
6
Basu, Rituparna
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International journal of hospitality management
5
International journal of contemporary hospitality management
3
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Business research quarterly : BRQ
1
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of hospitality marketing & management
1
Psychology & marketing
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ECONIS (ZBW)
18
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1
Power of sentiment expressions on peer-to-peer rental platforms : a mixed-method approach
Zhang, Xi
;
Wei, Xin
;
Zhang, Te
;
Liang, Sai
;
Ma, Yao
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 428-446
Persistent link: https://www.econbiz.de/10014582247
Saved in:
2
Leveraging employee online reviews for improving hotel competitiveness in the great resignation
Xia, Haiyang
;
Muskat, Birgit
;
Vu, Huy Quan
;
Law, Chun …
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014325637
Saved in:
3
Double blades : does a sharing platform benefit from integration to a popular OTA platform?
Li, Chunhong
;
Deng, Lingfei
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
40
(
2023
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014285173
Saved in:
4
Detecting fake hospitality reviews through the interplay of emotional cues, cognitive cues and review valence
Wang, Erin Yirun
;
Fong, Lawrence Hoc Nang
;
Law, Chun …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 184-200
Persistent link: https://www.econbiz.de/10012798189
Saved in:
5
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
6
How visual attention to social media cues impacts visit intention and liking expectation for restaurants
Simonetti, Aline
;
Bigné Alcañiz, J. Enrique
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2049-2070
Persistent link: https://www.econbiz.de/10013412516
Saved in:
7
Power of apologetic responses in online travel community
Guo, Xiaoshu
;
Ye, Qiang
;
Law, Chun Hung Roberts
;
Liang, Sai
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209274
Saved in:
8
Exploring the effects of official-structured managerial responses on hotel online popularity
Gong, Caiyan
;
Liu, Jianwei
;
Law, Chun Hung Roberts
;
Ye, …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383278
Saved in:
9
Dilemma of hotel reviews : the role of information processing and validation through metacognition
Huang, GuoQiong Ivanka
;
Wong, IpKin Anthony
;
Law, Chun …
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
6
,
pp. 1301-1317
Persistent link: https://www.econbiz.de/10012593218
Saved in:
10
Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
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