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~person:"Bigné Alcañiz, J. Enrique"
~person:"Law, Rob"
~person:"Rita, Paulo"
~subject:"Internet marketing"
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Internet marketing
Viral marketing
28
Virales Marketing
28
Online-Marketing
18
Social Web
18
Social web
18
Consumer behaviour
13
Konsumentenverhalten
13
Online retailing
6
Online-Handel
6
Hotel industry
5
Hotellerie
5
Online reviews
5
Personalisierung
5
Personalization
5
Beziehungsmarketing
4
Data Mining
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Data mining
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Relationship marketing
4
Tourism
4
Tourismus
4
Brand
3
Brand management
3
Dienstleistungsqualität
3
Holiday behaviour
3
Markenartikel
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Markenführung
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TripAdvisor
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Bigné Alcañiz, J. Enrique
Law, Rob
Rita, Paulo
Law, Chun Hung Roberts
11
Duan, Wenjing
8
Fan, Weiguo
7
Xie, Karen L.
7
Filieri, Raffaele
6
Kim, Jong Min
6
Li, Hengyun
6
Liu, Yong
6
Loureiro, Sandra Maria Correia
6
Munzel, Andreas
6
Okumus, Fevzi
6
Pelsmacker, Patrick de
6
Roy, Gobinda
6
Schweidel, David A.
6
Scott, David Meerman
6
Tan, Yong
6
Adena, Maja
5
Akram, Umair
5
Bradley, Graham L.
5
Datta, Biplab
5
Dens, Nathalie
5
Dwivedi, Yogesh Kumar
5
Gu, Bin
5
Hager, Anselm
5
Mariani, Marcello M.
5
Phua, Joe
5
Ruiz Mafe, Carla
5
Verma, Sanjeev
5
Wu, Luorong
5
Xiang, Zheng
5
Zhou, Wenqi
5
Balaji, M. S.
4
Bilgihan, Anil
4
Chakraborty, Uttam
4
Du, Qianzhou
4
Flavián Blanco, Carlos
4
Fossen, Beth L.
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Journal of business research : JBR
2
Journal of electronic commerce research : JECR
2
Business research quarterly : BRQ
1
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of technology marketing : IJTMkt
1
Journal of air transport management
1
Journal of destination marketing & management
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Psychology & marketing
1
Service business
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
18
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1
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
2
How visual attention to social media cues impacts visit intention and liking expectation for restaurants
Simonetti, Aline
;
Bigné Alcañiz, J. Enrique
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2049-2070
Persistent link: https://www.econbiz.de/10013412516
Saved in:
3
Sponsored consumer-generated advertising in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 623-654
Persistent link: https://www.econbiz.de/10013209384
Saved in:
4
The impact of COVID-19 on tourism : analysis of online reviews in the airlines sector
Rita, Paulo
;
Moro, Sérgio
;
Cavalcanti, Gabriel
- In:
Journal of air transport management
104
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383514
Saved in:
5
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
6
Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges
;
Arruda, Carolina
;
Tiago, …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
Saved in:
7
What drives the helpfulness of online reviews? : a deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
;
Cuenca, …
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588607
Saved in:
8
Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
Saved in:
9
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
10
Does social climate influence positive eWOM? : a study of heavy-users of online communities
Ruiz Mafe, Carla
;
Bigné Alcañiz, J. Enrique
;
Sanz …
- In:
Business research quarterly : BRQ
21
(
2018
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011989522
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