//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bigné Alcañiz, J. Enrique"
~person:"Mayzlin, Dina"
~subject:"Data Mining"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Viral marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Data Mining
Konsumentenverhalten
Viral marketing
14
Virales Marketing
14
Consumer behaviour
11
Internet marketing
10
Online-Marketing
10
Social Web
9
Social web
9
Advertising effects
3
Data mining
3
Online retailing
3
Online reviews
3
Online-Handel
3
Social relations
3
Soziale Beziehungen
3
Werbewirkung
3
online reviews
3
E-commerce
2
Electronic Commerce
2
Eye-tracking
2
Perception
2
Product quality
2
Produktqualität
2
Wahrnehmung
2
electronic commerce
2
word of mouth
2
Advertising
1
Advertising planning
1
Advertising value
1
Airline
1
Anreiz
1
Attention
1
Bayesian persuasion
1
Cause-Related Marketing
1
Cause-related marketing
1
Cognition
1
Consumer behavior
1
Customer integration
1
Deep learning
1
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
11
Arbeitspapier
1
Working Paper
1
Language
All
English
11
Author
All
Bigné Alcañiz, J. Enrique
Mayzlin, Dina
Filieri, Raffaele
14
Law, Chun Hung Roberts
12
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
9
Loureiro, Sandra Maria Correia
9
Mariani, Marcello M.
9
Bilgihan, Anil
8
Dens, Nathalie
8
Kim, Jong Min
8
Pelsmacker, Patrick de
8
Akram, Umair
7
Berger, Jonah
7
De Angelis, Matteo
7
East, Robert
7
Jayawardhena, Chanaka
7
Li, Hengyun
7
Mattila, Anna S.
7
Moro, Sérgio
7
Ranaweera, Chatura
7
Verma, Sanjeev
7
Wu, Luorong
7
Augusto, Mário Gomes
6
Datta, Biplab
6
Han, Heesup
6
Hanks, Lydia
6
Karjaluoto, Heikki
6
Romaniuk, Jenni
6
Roy, Gobinda
6
Wallace, Elaine
6
Yin, Dezhi
6
Zhang, Lu
6
Zhang, Zili
6
Basu, Rituparna
5
Bilal, Muhammad
5
Bond, Samuel D.
5
Casaló, Luis V.
5
Chen, Zoey
5
Flavián Blanco, Carlos
5
Ghosh, Tathagata
5
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Business research quarterly : BRQ
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of marketing research
1
Marketing science
1
Psychology & marketing
1
The Rand journal of economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
2
How visual attention to social media cues impacts visit intention and liking expectation for restaurants
Simonetti, Aline
;
Bigné Alcañiz, J. Enrique
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2049-2070
Persistent link: https://www.econbiz.de/10013412516
Saved in:
3
Extremity bias in online reviews : the role of attrition
Brandes, Leif
;
Godes, David
;
Mayzlin, Dina
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 675-695
Persistent link: https://www.econbiz.de/10013389194
Saved in:
4
Influencing social media influencers through affiliation
Pei, Amy
;
Mayzlin, Dina
- In:
Marketing science
41
(
2022
)
3
,
pp. 593-615
Persistent link: https://www.econbiz.de/10013363931
Saved in:
5
Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
Saved in:
6
Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.
;
Dover, Yaniv
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
Saved in:
7
Does social climate influence positive eWOM? : a study of heavy-users of online communities
Ruiz Mafe, Carla
;
Bigné Alcañiz, J. Enrique
;
Sanz …
- In:
Business research quarterly : BRQ
21
(
2018
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011989522
Saved in:
8
Managing buzz
Campbell, Arthur
;
Mayzlin, Dina
;
Shin, Jiwoong
- In:
The Rand journal of economics
48
(
2017
)
1
,
pp. 203-229
Persistent link: https://www.econbiz.de/10011665528
Saved in:
9
The value of marketer-generated content on social network sites : media antecedents and behavioral responses
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
1
,
pp. 52-72
Persistent link: https://www.econbiz.de/10011669612
Saved in:
10
eWOM on travel agency selection : specialized versus private label
Bigné Alcañiz, J. Enrique
;
Caplliure, Eva-María
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1046-1053
Persistent link: https://www.econbiz.de/10011627264
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->