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~person:"Bigné Alcañiz, J. Enrique"
~subject:"Data Mining"
~subject:"Fluggesellschaft"
~subject:"Handelsmarke"
~subject:"Konsumentenverhalten"
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Viral marketing
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8
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7
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Consumer behaviour
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Bigné Alcañiz, J. Enrique
Filieri, Raffaele
15
Law, Chun Hung Roberts
12
Balaji, M. S.
10
Loureiro, Sandra Maria Correia
10
Mayzlin, Dina
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Berger, Jonah
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Dwivedi, Yogesh Kumar
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Bilgihan, Anil
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Li, Hengyun
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Pavlou, Paul A.
7
Ranaweera, Chatura
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Verma, Sanjeev
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Wu, Luorong
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Zhang, Han
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Datta, Biplab
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Business research quarterly : BRQ
1
International journal of advertising : the review of marketing communications
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International journal of contemporary hospitality management
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Journal of business research : JBR
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Journal of electronic commerce research : JECR
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ECONIS (ZBW)
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1
How visual attention to social media cues impacts visit intention and liking expectation for restaurants
Simonetti, Aline
;
Bigné Alcañiz, J. Enrique
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2049-2070
Persistent link: https://www.econbiz.de/10013412516
Saved in:
2
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
3
Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
Saved in:
4
Does social climate influence positive eWOM? : a study of heavy-users of online communities
Ruiz Mafe, Carla
;
Bigné Alcañiz, J. Enrique
;
Sanz …
- In:
Business research quarterly : BRQ
21
(
2018
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011989522
Saved in:
5
The value of marketer-generated content on social network sites : media antecedents and behavioral responses
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
1
,
pp. 52-72
Persistent link: https://www.econbiz.de/10011669612
Saved in:
6
eWOM on travel agency selection : specialized versus private label
Bigné Alcañiz, J. Enrique
;
Caplliure, Eva-María
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1046-1053
Persistent link: https://www.econbiz.de/10011627264
Saved in:
7
The role of social motivations, ability, and opportunity in online know-how exchanges : evidence from the airline services industry
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
;
Andreu, Luisa
- In:
Service business
9
(
2015
)
2
,
pp. 209-232
Persistent link: https://www.econbiz.de/10011296061
Saved in:
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