//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bijmolt, Tammo H. A."
~person:"Böckenholt, Ingo"
~person:"Decker, Reinhold"
~person:"Punj, Girish"
~person:"Ramaswamy, Venkatram"
~subject:"Market research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Clustering approach"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Market research
Cluster analysis
14
Clusteranalyse
14
Theorie
10
Theory
10
Marktforschung
9
Conjoint analysis
4
Conjoint-Analyse
4
Multivariate Analyse
4
Multivariate analysis
4
Regional cluster
2
Regionales Cluster
2
USA
2
United States
2
Automotive market
1
Bibliotheksdienstleistung
1
Consumer behaviour
1
Data Mining
1
Data mining
1
Decision
1
Entscheidung
1
Estimation
1
Estimation theory
1
Kfz-Markt
1
Konsumentenverhalten
1
Learning psychology
1
Lebensstil
1
Lernpsychologie
1
Library service
1
Lifestyle
1
Magazine
1
Market segmentation
1
Marketing management
1
Marketingforschung
1
Marketingmanagement
1
Marktsegmentierung
1
Multidimensionale Skalierung
1
Netherlands
1
Neural networks
1
Neuronale Netze
1
more ...
less ...
Type of publication
All
Article
6
Book / Working Paper
3
Type of publication (narrower categories)
All
Aufsatz im Buch
4
Book section
4
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Bibliografie enthalten
1
Bibliography included
1
Hochschulschrift
1
Reprint
1
Thesis
1
more ...
less ...
Language
All
English
6
German
3
Author
All
Bijmolt, Tammo H. A.
Böckenholt, Ingo
Decker, Reinhold
Punj, Girish
Ramaswamy, Venkatram
DeSarbo, Wayne
4
Schwaiger, Manfred
4
Teichert, Thorsten
4
Cohen, Steven H.
2
Grewal, Rajdeep
2
Malhotra, Naresh K.
2
Stewart, David W.
2
Wedel, Michel
2
Aghdaie, Mohammad Hasan
1
Akaah, Ishmael P.
1
Andrews, Rick L.
1
Becher, Stephan
1
Behzadian, Majid
1
Bischoff, Alfred
1
Bolar, Kartikeya
1
Bronner, Rolf
1
Brusco, Michael J.
1
Brümmer, Nanke
1
Carmone, Frank J.
1
Chabowski, Brian R.
1
Chen, Song
1
Christoph-Schulz, Inken Birte
1
Currim, Imran S.
1
DeSarbo, Wayne S.
1
Denizci Guillet, Basak
1
Dillon, William R.
1
Dobrov, Gennadij Michajlovič
1
Dobrov, Igor
1
Elliott, Steven D
1
Feick, Lawrence F.
1
Gaul, Wolfgang
1
Gibson, Dawn
1
Green, Paul E.
1
Guimarães Junior, Djalma
1
Guo, Yuanyuan
1
more ...
less ...
Published in...
All
Conjoint measurement : methods and applications
1
Conjoint measurement : methods and applications ; with 91 tables
1
Diskussionsarbeit
1
Electronic retailing
1
Entscheidungsunterstützung für ökonomische Probleme
1
Fundamentals of marketing research ; Vol. 5
1
Operations research proceedings 2004 : selected papers of the annual international conference of the German Operations Research Society (GOR) ; Tilburg, September 1 - 3, 2004
1
Quantitative marketing techniques and analyses
1
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Cluster analysis in marketing research
Punj, Girish
;
Stewart, David W.
-
2009
Persistent link: https://www.econbiz.de/10003794510
Saved in:
2
Cluster analysis in marketing research : review and suggestions for application
Punj, Girish
;
Stewart, David W.
-
2007
Persistent link: https://www.econbiz.de/10003541351
Saved in:
3
Pattern detection with growing neural networks - an application to marketing and library data
Decker, Reinhold
;
Hermelbracht, Antonia
- In:
Operations research proceedings 2004 : selected papers …
,
(pp. 230-237)
.
2005
Persistent link: https://www.econbiz.de/10002851384
Saved in:
4
Latent class models for conjoint analysis
Ramaswamy, Venkatram
;
Cohen, Steven H.
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 441-472)
.
2003
Persistent link: https://www.econbiz.de/10001998104
Saved in:
5
Alternative Ansätze zur datengestützten Verbundmessung im Electronic Retailing
Decker, Reinhold
;
Schimmelpfennig, Heiko
- In:
Electronic retailing
,
(pp. 193-212)
.
2002
Persistent link: https://www.econbiz.de/10001679106
Saved in:
6
Latent class models for conjoint analysis
Ramaswamy, Venkatram
;
Cohen, Steven H.
- In:
Conjoint measurement : methods and applications
,
(pp. 415-446)
.
2001
Persistent link: https://www.econbiz.de/10001690282
Saved in:
7
Einsatzmöglichkeiten der Diskriminanzanalyse in der Marktforschung
Decker, Reinhold
;
Temme, Thorsten
-
1998
Persistent link: https://www.econbiz.de/10013385345
Saved in:
8
FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.
;
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000883528
Saved in:
9
Mehrdimensionale Skalierung qualitativer Daten : ein Instrument zur Unterstützung von Marketingentscheidungen
Böckenholt, Ingo
-
1989
Persistent link: https://www.econbiz.de/10013389628
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->