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~person:"Bijmolt, Tammo H. A."
~person:"Sheth, Jagdish N."
~subject:"Marketingtheorie"
~subject:"Rajan Varadarajan"
~subject:"Strategisches Management"
~type_genre:"Sammelwerk"
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Marketingtheorie
Rajan Varadarajan
Strategisches Management
Marketing
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9
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7
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29.03.1996
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Bijmolt, Tammo H. A.
Sheth, Jagdish N.
Varadarajan, Rajan
5
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4
Springer, Reiner
4
Wind, Yoram
4
Day, George S.
3
Mazurek-Łopacińska, Krystyna
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2
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Legends in marketing
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ECONIS (ZBW)
15
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
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2
Strategic marketing and strategic management
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803896
Saved in:
3
Strategic marketing and innovation
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803913
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4
Strategy and performance
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803914
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5
Inter-organizational cooperation and interactive marketing
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803915
Saved in:
6
Environmental sustainability, innovations for emerging markets and marketing in emerging markets
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803935
Saved in:
7
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
8
Advanced methods for modeling markets
Leeflang, Peter
(
ed.
);
Wieringa, Jaap E.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011660853
Saved in:
9
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
10
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
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