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~person:"Bijmolt, Tammo H. A."
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Bijmolt, Tammo H. A.
Kahn, Barbara E.
11
Lehmann, Donald R.
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Winer, Russell S.
9
Bechara, Antoine
8
Breugelmans, Els
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DeSarbo, Wayne
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Eisend, Martin
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Galak, Jeff
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Mizik, Natalie
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Völckner, Franziska
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Häubl, Gerald
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Jap, Sandy D.
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Kramer, Thomas
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Labroo, Aparna A.
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Bradlow, Eric T.
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Böckenholt, Ulf
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Draganska, Michaela
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Grewal, Rajdeep
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Haruvy, Ernan
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Kim, Jungkeun
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Mazursky, David
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Roschk, Holger
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Schmitt, Bernd
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Smidts, Ale
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Steinhart, Yael
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Yoon, Carolyn
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Amaldoss, Wilfred
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Barone, Michael J.
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Blanchard, Simon J.
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Bodapati, Anand
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Carmon, Ziv
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Chen, Ying-Ju
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Dawes, John
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Dellaert, Benedict
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Dellaert, Benedict G. C.
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Drolet, Aimee
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Marketing letters : a journal of research in marketing
5
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ECONIS (ZBW)
5
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1
Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
2
Indicators of opinion leadership in customer networks : self-reports and degree centrality
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011537262
Saved in:
3
Advancing research on loyalty programs : a future research agenda
Breugelmans, Els
;
Bijmolt, Tammo H. A.
;
Zhang, Jie
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 127-139
Persistent link: https://www.econbiz.de/10011339370
Saved in:
4
Multiattribute perceptual mapping with idiosyncratic brand and attribute sets
Bijmolt, Tammo H. A.
;
Velden, Michel van de
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 585-601
Persistent link: https://www.econbiz.de/10009579990
Saved in:
5
Do vendors benefit from promotions in a multi-vendor loyalty program?
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10010217761
Saved in:
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