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~person:"Bilgihan, Anil"
~person:"Guzman, Francisco"
~person:"Klaus, Philipp"
~person:"Mattila, Anna S."
~person:"Paul, Justin"
~person:"Wong, IpKin Anthony"
~subject:"Brand image"
~subject:"Brand management"
~subject:"E-commerce"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Brand management
E-commerce
Service quality
Consumer behaviour
271
Konsumentenverhalten
271
Beziehungsmarketing
90
Relationship marketing
90
Customer satisfaction
78
Kundenzufriedenheit
78
Dienstleistungsqualität
63
Markenführung
47
Markenimage
44
Brand
28
Markenartikel
28
Gastronomie
26
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26
Internet marketing
25
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25
Emotion
24
Hotel industry
22
Hotellerie
22
Viral marketing
22
Virales Marketing
22
Corporate Social Responsibility
21
Corporate social responsibility
21
Einzelhandel
20
Luxury goods
20
Luxusgüter
20
Online retailing
20
Online-Handel
20
Retail trade
20
Beschwerdemanagement
19
Complaint management
19
Social Web
17
Social web
17
Customer experience
16
Experiment
15
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119
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Bilgihan, Anil
Guzman, Francisco
Klaus, Philipp
Mattila, Anna S.
Paul, Justin
Wong, IpKin Anthony
Han, Heesup
54
Loureiro, Sandra Maria Correia
35
Phau, Ian
33
Hollebeek, Linda D.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
26
Ko, Eunju
24
Sarkar, Abhigyan
24
Melewar, T. C.
23
Prentice, Catherine
23
Sreejesh, S.
23
Japutra, Arnold
22
Jang, Soocheong
21
Ahn, Jiseon
20
Hyun, Sunghyup Sean
19
Veloutsou, Cleopatra
19
Dwivedi, Yogesh Kumar
18
Khan, Imran
18
Park, Jungkun
18
Balaji, M. S.
17
Sarkar, Juhi Gahlot
17
Vrontis, Demetris
17
Fetscherin, Marc
16
Gierl, Heribert
16
Johnson, Lester W.
16
Pelsmacker, Patrick de
16
Quach, Sara
16
Rahman, Zillur
16
Rather, Raouf Ahmad
16
Valette-Florence, Pierre
16
Ekinci, Yuksel
15
Hanks, Lydia
15
Lee, Seonjeong
15
Line, Nathaniel D.
15
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Journal of business research : JBR
14
Journal of retailing and consumer services
13
The journal of product & brand management
12
International journal of hospitality management
11
International journal of contemporary hospitality management
8
The journal of services marketing
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
International journal of consumer studies
3
Journal of hospitality marketing & management
3
Journal of service research
3
International journal of market research
2
International marketing review
2
Journal of travel and tourism marketing
2
Services marketing quarterly
2
The journal of consumer marketing
2
Tourism review : the official journal of the AIEST
2
Asia Pacific journal of marketing and logistics
1
Business strategy and the environment
1
Cornell hospitality quarterly : CQ
1
European journal of marketing
1
European journal of marketing : EJM
1
European management journal
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European management review : EMR
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International business review : the official journal of the European International Business Academy
1
International journal of quality and service sciences
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
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Journal of service management
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Journal of strategic marketing
1
Journal of vacation marketing
1
Psychology & marketing
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Technological forecasting & social change : an international journal
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Cornell hospitality quarterly
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The service industries journal
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ECONIS (ZBW)
119
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1
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
2
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
3
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
4
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
5
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
6
Axiology of tourism shopping : a cross-level investigation of value-in-the-experience (VALEX)
Wong, IpKin Anthony
;
Huang, GuoQiong Ivanka
;
Li, Zhuo
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 549-563
Persistent link: https://www.econbiz.de/10014633611
Saved in:
7
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
8
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
9
Service attribute prioritization based on the marginal utility of attribute performance
Pan, Mengqiang
;
Li, Nao
;
Law, Chun Hung Roberts
;
Huang, …
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440006
Saved in:
10
Theory of dogmatism, personality traits and shopping behavior
Paul, Justin
;
Gupta, Sahil
;
Tyagi, Shenki
- In:
European management journal
41
(
2023
)
2
,
pp. 302-311
Persistent link: https://www.econbiz.de/10014289457
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