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~person:"Bilgihan, Anil"
~person:"Iacobucci, Dawn"
~subject:"Data protection"
~subject:"Social Web"
~subject:"Viral marketing"
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Data protection
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Personalisierung
5
Personalization
5
Virales Marketing
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Data Mining
3
Data mining
3
Consumer behaviour
2
Hotel industry
2
Hotellerie
2
Internet
2
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Agency theory
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Exaggerated online reviews
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Online retailing
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Bilgihan, Anil
Iacobucci, Dawn
Kim, Jong Min
4
Law, Rob
4
Moro, Sérgio
4
Aggarwal, Rohit
3
Benbasat, Izak
3
Benlian, Alexander
3
Carrera, Clara
3
Kim, Jihye
3
Law, Chun Hung Roberts
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3
Lok, Peter
3
Martínez-de-Albéniz, Victor
3
Midha, Vishal
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Rhodes, Andrew
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3
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3
Ullrich, Sebastian
3
Ye, Qiang
3
Zhou, Jidong
3
Ali Ahani
2
Borghi, Matteo
2
Cenfetelli, Ronald T.
2
Chatterjee, Swagato
2
Cobanoglu, Cihan
2
Dens, Nathalie
2
Elwalda, Abdulaziz
2
Esmaeili, Leila
2
Fan, Weiguo
2
Fang, Xiao
2
Furner, Christopher P.
2
Gottschlich, Jörg
2
Gross, Rainer
2
Grottke, Michael
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Gu, Bin
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Guerreiro, João Pedro Silva Martins
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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Fake or credible? : antecedents and consequences of perceived credibility in exaggerated online reviews
Román, Sergio
;
Riquelme, Isabel P.
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534117
Saved in:
2
Content analysis of fake consumer reviews by survey-based text categorization
Moon, Sangkil
;
Kim, Moon-Yong
;
Iacobucci, Dawn
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012591035
Saved in:
3
Helpful or harmful? : a double-edged sword of emoticons in online review helpfulness
Huang, Guei-Hua
;
Chang, Chun-Tuan
;
Bilgihan, Anil
; …
- In:
Tourism management : research, policies, practice
81
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012297565
Saved in:
4
Understanding satisfied and dissatisfied hotel customers : text mining of online hotel reviews
Berezina, Katerina
;
Bilgihan, Anil
;
Cobanoglu, Cihan
; …
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011453950
Saved in:
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