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~person:"Binckebanck, Lars"
~person:"Brylla, Konrad"
~person:"De Chernatony, Leslie"
~person:"Disselkamp, Marcus A. W."
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Brand management
38
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Binckebanck, Lars
Brylla, Konrad
De Chernatony, Leslie
Disselkamp, Marcus A. W.
Esch, Franz-Rudolf
73
Melewar, T. C.
57
Baumgarth, Carsten
49
Burmann, Christoph
44
Keller, Kevin Lane
39
Loureiro, Sandra Maria Correia
37
Bang, Nguyen
35
Merrilees, Bill
35
Balmer, John M. T.
30
Phau, Ian
30
Ko, Eunju
26
Bruhn, Manfred
25
Gupta, Suraksha
25
Guzman, Francisco
25
Christodoulides, George
24
Foroudi, Pantea
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Han, Heesup
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Veloutsou, Cleopatra
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Diamantopoulos, Adamantios
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Romaniuk, Jenni
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Sarkar, Abhigyan
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Japutra, Arnold
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Khan, Imran
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Pelsmacker, Patrick de
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Vrontis, Demetris
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Dens, Nathalie
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Hollebeek, Linda D.
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Ind, Nicholas
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Rahman, Zillur
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Sattler, Henrik
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Fournier, Susan
19
Iglesias, Oriol
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King, Ceridwyn
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Kunkel, Thilo
19
Meffert, Heribert
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Pitt, Leyland F.
19
Swoboda, Bernhard
19
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18
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Journal of business research : JBR
6
European journal of marketing : EJM
3
The journal of product & brand management
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Brand management ; Vol. 4
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Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
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Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovative Markenführung und -implementierung
1
International journal of retail & distribution management
1
Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt]
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
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Journal of business economics and management
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Nachhaltigkeit in kleinen und mittleren Unternehmen
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Sustainable Marketing Management : Grundlagen und Cases
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
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ECONIS (ZBW)
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1
Schnittstellenmanagement zwischen Vertrieb und Marketing durch interaktive Markenführung
Binckebanck, Lars
- In:
Führung von Vertriebsorganisationen : Strategie - …
,
(pp. 355-398)
.
2020
Persistent link: https://www.econbiz.de/10012254039
Saved in:
2
Managing brand identity : effects on the employees
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 2-23
Persistent link: https://www.econbiz.de/10011617832
Saved in:
3
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
4
Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of business economics and management
18
(
2017
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
Saved in:
5
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
6
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
7
Best Practices der CSR-Markenführung und -kommunikation
Baumgarth, Carsten
;
Binckebanck, Lars
- In:
Sustainable Marketing Management : Grundlagen und Cases
,
(pp. 175-203)
.
2014
Persistent link: https://www.econbiz.de/10010476277
Saved in:
8
A taxonomy of measures for consumer-based brand equity : drawing on the views of managers in Europe
Veloutsou, Cleopatra
;
Christodoulides, Geoge
;
De …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 238-248
Persistent link: https://www.econbiz.de/10009769821
Saved in:
9
Building bank brands : how leadership behavior influences employee commitment
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10009715059
Saved in:
10
Introduction : thought leadership in brand management
Merrilees, Bill
;
Wallace, Elaine
;
Buil, Isabel
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-147
Persistent link: https://www.econbiz.de/10009715065
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