Introduction : thought leadership in brand management
Bill Merrilees; Elaine Wallace; Isabel Buil; Leslie de Chernatony; Duncan Guest
| Year of publication: |
2013
|
|---|---|
| Authors: | Merrilees, Bill ; Wallace, Elaine ; Buil, Isabel ; De Chernatony, Leslie ; Guest, Duncan |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 2, p. 145-147
|
| Subject: | Führungsstil | Leadership style | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009715065