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~person:"Binckebanck, Lars"
~person:"Glynn, Mark S."
~person:"Sarkar, Soumya"
~person:"Weiber, Rolf"
~subject:"Brand management"
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Brand management
B-to-B-Marketing
30
Business-to-business marketing
30
Business-to-Business-Marketing
11
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11
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11
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Binckebanck, Lars
Glynn, Mark S.
Sarkar, Soumya
Weiber, Rolf
Baumgarth, Carsten
8
Christodoulides, George
6
Burmann, Christoph
4
Homburg, Christian
4
Keller, Kevin Lane
4
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4
Pförtsch, Waldemar A.
4
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4
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3
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3
Brown, Brian P.
3
Donthu, Naveen
3
Krause, Juliane
3
Marquardt, Adam J.
3
Mudambi, Susan M.
3
Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
3
Richter, Markus
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Schmitt, Jens
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Schultheiss, Björn
3
Singh, Jaywant
3
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2
Anees-ur-Rehman, Muhammad
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2
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Bourlakis, Michael
2
Brock, Christian
2
Casidy, Riza
2
Cassia, Fabio
2
Dash, Satyabhusan
2
Davis, Donna F.
2
De Chernatony, Leslie
2
Donnevert, Tobias
2
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Brand management in emerging markets : theories and practice
1
Business-to-business marketing management : strategies, cases and solutions
1
Corporate reputation review : an international journal
1
Innovative Markenführung und -implementierung
1
International journal of business and emerging markets : IJBEM
1
Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt]
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of strategic marketing
1
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ECONIS (ZBW)
10
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1
Corporate branding in an emerging business market : a phenomenological perspective
Pranjal, Piyush
;
Sarkar, Soumya
- In:
International journal of business and emerging markets …
12
(
2020
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10012204605
Saved in:
2
Market orientation and customer-based corporate brand equity (CBCBE) : a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 367-383
Persistent link: https://www.econbiz.de/10011743018
Saved in:
3
Impact of voluntary disclosures on corporate brand equity
Sarkar, Soumya
;
Bhattacharjee, Titas
- In:
Corporate reputation review : an international journal
20
(
2017
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10011739773
Saved in:
4
Customer-based corporate brand equity (CBCBE) in
business-to-business
firms : an emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
- In:
Brand management in emerging markets : theories and practice
,
(pp. 73-90)
.
2014
Persistent link: https://www.econbiz.de/10010417746
Saved in:
5
Analyzing the B2B brand value chain
Glynn, Mark S.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 245-261)
.
2012
Persistent link: https://www.econbiz.de/10009532706
Saved in:
6
Die Rolle des internationalen Vertriebs bei der Umsetzung der B-to-B-Markenpolitik
Binckebanck, Lars
- In:
Internationaler Vertrieb : Grundlagen, Konzepte und …
,
(pp. 531-561)
.
2012
Persistent link: https://www.econbiz.de/10009624390
Saved in:
7
Nachhaltige Markenimplementierung im B-to-B-Vertrieb
Baumgarth, Carsten
;
Binckebanck, Lars
- In:
Innovative Markenführung und -implementierung
,
(pp. 335-354)
.
2011
Persistent link: https://www.econbiz.de/10009349214
Saved in:
8
Interaktive Markenführung : Vertrieb als Kommunikationskanal der B-to-B-Marke
Binckebanck, Lars
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 517-538)
.
2010
Persistent link: https://www.econbiz.de/10003910018
Saved in:
9
Integration von Marketing und Verkauf im B-to-B-Geschäft durch Interaktive Markenführung
Binckebanck, Lars
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2010/11
),
pp. 237-252
Persistent link: https://www.econbiz.de/10003950167
Saved in:
10
Interaktive Markenführung im B2B-Verkauf
Binckebanck, Lars
-
2006
Persistent link: https://www.econbiz.de/10003312899
Saved in:
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